SpaSho Media, in partnership with Black Estheticians and the Skin Therapists Association, will celebrate the third annual National Black Estheticians’ Week (NBEW) with a virtual speakers’ event beginning Tuesday, Feb. 22, that will stream live on spasho.com via media partner, AMPTV. NBEW is a seven-day celebration featuring skincare experts and industry renowned speakers discussing treatment protocols for skin of color, business guidance, publicity tips, and industry trends for estheticians. The general public is also welcome to attend this free virtual event by subscribing to the SpaSho website.
This year’s NBEW theme is, “Write the Vision, Make it Plain.” Estheticians, brands, and supporters are encouraged to share their business and skincare goals for the year, as well as how the skincare industry can collectively write a vision that celebrates all our beauty and skincare needs while raising the awareness around the specific needs of skin of color and action steps to support those needs.
This year’s NBEW speakers include:
Julie Keller Callaghan, co-founder of Well Defined
Pamela Springer, owner of Global Skin Solutions
Lisa VanBockern, owner of Skin Script
Katie Anderson, editor of Skin Inc.
Jacquelyn Hill, director of business development: School Division at IMAGE Skincare
Rensl Dillon, Ph.D., director of research & development at PCA SKIN & EltaMD Skincare
Dawn Ahearn, LE, Advanced+ educator at PCA SKIN
Mina Georgewill, global innovation manager at EltaMD Skincare
Aliesh Pierce, founder of AskAliesh Skin Care
Eunice Cofie-Obeng, owner of Nuekie
Toshiana Baker, founder of The Network of Multicultural Spa & Wellness Professionals
Wendy Jules and Carla Nelson, owners of Fleur de Lis Medspa
Darnell Wise, director of Aesthetics at Universal Companies
Lashelle Ullie, owner of Lashelle Men, Beverly Hills
Katina Gilmore, founder of The Skin Health Coach; B.E.S.T. Association
Jah Crystal, owner of Janel Soul TV
Mia Rutherford, owner of Mia’s Lash Lab; founder of Lash Artist & PMU Artist Club Inc.
Charity Hudnall, vp of marketing at Vagaro
NBEW will also feature juicing and business expert, Keon Davis, owner of Smooth N’ Groove, and business and beauty powerhouse, Shontay Lundy, the CEO, creator, and founder of Black Girl Sunscreen.
“We’re so excited about our lineup of speakers and the collaboration and support we have received in making this event happen,” says Tiffany Medois, licensed esthetician and founder of SpaSho and NBEW. “Our goal is to continue to raise the visibility of estheticians who have firsthand understanding of the unique skin care needs of higher Fitzpatrick skin types. We celebrate and support all estheticians and skin connoisseurs as we work towards connecting clients with estheticians who personally understand skin of color.”
Sephora will provide gift bags, valued at $150, to several estheticians who participate in this year’s NBEW. In addition, a host of prizes, giveaways, and memberships will be gifted throughout the week. During NBEW, donations will also be raised for the Tanya A. Haman Melanoma Research Fund, through the University of Texas Austin Dell Medical School, a fund that was initiated by the Brown Skin Too Foundation. Donations for this fund will go towards research, education, awareness, and the prevention of melanoma in the Black community.
“Something magical happens when Black estheticians feel supported,” says Katina Gilmore, a licensed esthetician and registered nurse who will be one of the featured NBEW speakers. It was through her B.E.S.T. Association where NBEW was first launched. “NBEW brings us a sense of pride, inspiration, and support during Black History month.”
For more information on NBEW, please visit SpaSho events.
