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Beauty Experts Reveal and Debunk Viral TikTok Hair Trends

Get the inside scoop on these TikTok Hair Trends.


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TikTok has revolutionized the hair and beauty industry. With a constant flow of new trends, undiscovered hacks, and tips for achieving the hottest looks, TikTok has become the go-to place for uncovering what’s happening in beauty and wellness. 

Experts at beauty and wellness marketplace Fresha have collated some of the hottest #hairtok trends from 2023, sharing insider knowledge on achieving these looks. 

Heatless Curls 

One of the most popular hairstyling methods this year is heatless curls. Unlike their hot tool-created counterparts, heatless curls cause less damage and are a lot easier to create. 

Searches for “heatless curls tutorial” on Pinterest have risen 212 percent in the past three months and “how to do heatless curls” have almost doubled over the past year, with an increase of 118 percent worldwide. Searches have also increased for a “heatless curl kit” by 525 percent over the past three months as brands create their own methods for people to achieve the look.  

Many videos circulating on TikTok show methods of achieving heatless curls and, ultimately, revealing the effortless results. The hashtag #heatlesscurls has racked up an incredible 5.4 billion views on the app, with #heatlesscurlsresults surpassing 435.8 million views. 

Heatless curls are a great way to eliminate unnecessary damage from hot tools, and the stress on the hair strands is minimal. There are multiple ways to produce curls with no heat: 

  • Wrap your hair around a pair of socks when almost dry—leave in for a few hours (or overnight) and spray with hairspray to set your curls. Just remember: the smaller the sock, the tighter the curl. 
  • Braid your hair when it’s wet. Depending on the tightness of the braid, you’ll get anything from tight ringlets to loose waves.
  • Rollers are classic and effective. After putting your rollers in, cover your head with a silk scarf to reduce static and keep them neat.
  • Robe tie curls are incredibly easy and super comfortable to sleep in. Loop your hair around any robe tie (the thickness and how tight you wrap your hair will determine how your curls will come out) and tie with a hair tie. Keep in for a few hours or overnight. 

Extra top tips: 

  • Try using a silk scrunchie instead of regular bands to hold your heatless curling method and keep loose strands at bay. 
  • If you’ve been to the salon and want to prolong your bouncy blow dry, use rollers to keep the shape of the style for longer, even overnight, and you’ll have salon-fresh locks until your next hair wash. 
  • Use dry shampoo and hairspray to hold your curls. Both are great options and are available in hundreds of scents and strengths. 

Curtain Bangs 

Although everyone was cutting their own hair during lockdown, the DIY trend is still popular on TikTok. Searches for “how to cut your own curtain bangs” have increased by 817 percent worldwide over the past year, proving the surge in people wanting to achieve the look. Searches for “how to style curtain bangs” have also increased, growing 203 percent over the past three months worldwide. 

Popular hashtags on the app for the style include #howtostyleyourcurtainbangs, which has surpassed 44.9 million views, #cutmycurtainbangs at 4.7 million, and #curtainbangs at 3.6 billion. 

Although it might seem tempting to take matters into your own hands, to avoid disappointment (and a potential hair-nightmare), it’s best to leave the chop to the experts. So, book an appointment at a salon and show your stylist photos of what you want. A professional will be able to advise you on which styles and cuts will suit you. 

Wolf Cut 

Another haircut that’s gone viral on TikTok this year is the ‘70s and ‘80s-inspired wolf cut. Made popular by the icons of the era like David Bowie, the wolf cut has regained popularity among celebrities including Miley Cyrus and Billie Eilish. YouTube and TikTok star Bretman Rock has one of the most famous wolf cuts on the app, inspiring his 15.6 million TikTok followers.  

Searches for “wolf cut styles” have increased by 1,349 percent over the past three months worldwide, and searches for “how to cut a wolf cut” increasing 362 percent worldwide over the past year. 

Rosemary Oil, Rice Water, and Apple Cider Vinegar 

TikTok is a mecca for hacks that make your life easier, and haircare is no exception. Tips for improving hair health have seen a huge rise in interest across the platform, with users suggesting everyday items that can transform hair.  

Rosemary oil, apple cider vinegar, and rice water have been huge this year, with TikTok creators sharing their experiences introducing these common household products into their routines.  

Searches for #ricewaterforhair have accumulated over 24.7 million views, #applecidervinegarforhairgrowth 129.8 thousand views, and #rosemaryoilforhair totals at 15.1 million views. 

How do they work? 

  • Rosemary oil – Rosemary oil increases blood flow to the hair follicles, delivering the right nutrients and oxygen to the hair. This helps reduce inflammation, which can cause dandruff, actively stimulates hair growth, and prevents hair loss. 
  • Rice water – Rice water works right from the scalp by penetrating amino acids, minerals, and vitamins into each strand of hair. These elements are essential for healthy hair. Another benefit of rice water is a sugar found in it called inositol that prevents hair thinning, premature hair loss, and shedding. 
  • Apple cider vinegar – Apple cider vinegar is great for balancing hair’s pH levels, working right from the scalp. It can prevent and reduce buildup, and it can work wonders on dandruff that can cause itching and discomfort. 

These products are a budget-friendly way to introduce consistency into your haircare routine. If the application remains regular and the techniques from the videos are used, they have the potential to completely transform your hair, fast. 

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.