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Noel Asmar

President and CEO
Noel Asmar Group

Noel founded Noel Asmar Group in 2002 as, which transformed and elevated the look of spa and wellness professionals with unique, high-performance fabrics and styles—today, known as She went on to found two more successful brands, and Asmar Equestrian, a premium consumer sports brand known for dressing the Canadian Equestrian Team for the Rio 2016 Olympics. Noel’s continued commitment to empower people is expressed not only through her uniforms but also in her personal involvement in the spa and hospitality industries. She served six years on the board of directors for the International Spa Association (ISPA) and was an active member of EO Entrepreneurs Organization with a focus on diversity and inclusivity. Noel is a wife and mother to three children with a passion for horses, gardening, languages, and photography.