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Discover Ingredient and Cosmetic Industry Trends for 2022

Clean Cosmetic Expert Krupa Koestline Forecasts What to Expect In the Year Ahead


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After 19 months of living with COVID-19, cosmetics haven’t really been top of mind for many. However, that isn’t to say the industry hasn’t been evolving. A lot of what’s happened in the past two years is impacting our industry, including supply chain issues and extreme weather patterns. These disruptions, however, may have an upside, by driving us toward a more accountable, sustainable, and transparent industry. It’s certainly increasing the prevalence of upcycling, the concept of transforming waste materials into something valuable or useful. Here are some other trends you can expect to see more of in 2022:

Trending Ingredients:

  • Fermented ingredients like fermented rose, millet, fig, barley, and soy are on the rise.
  • As probiotics and prebiotics continue to trend, postbiotics (made from bio-fermented microbes) are also coming to the forefront.
  • Vegan ingredients like vegan ceramides, squalene, mushrooms, and algae are in demand.
  • Brands are exploring other cannabinoids like CBG, thought to reduce inflammation, pain, and nausea, and CBM, which could have potential in treating metabolic disorders and diabetes.

Continued growth for “cleanicals,” a combination of clean and clinical skincare: 

  • As conventional experts like dermatologists are leaning towards plant-derived ingredients versus similar synthetic ingredients, plant-derived actives will continue to grow.
  • An increase in clinical studies showing efficacy, benefits, and mechanism of plant-derived actives

The line between wellness and beauty will continue to blur:

  • Beauty will continue to take cues from wellness. One example is the idea of restoring the microbiome with probiotics and using superfood/adaptogenic ingredients.
  • More wellness brands will introduce beauty products and vice versa. We’ll also see more beauty brands launching supplements.

Cosmetics will get a reboot:

  • Functional color cosmetics will take center stage. We’ll see more color formulas across foundation, eye makeup, blush, lips, and even nails incorporate treatment ingredients to appeal to consumers who want to treat their skin 24/7. For example, toward the end of 2021, we saw many brow gels with brow-enhancing ingredients, like KIMIKO’s The Brow Sensei.
  • Conventional color cosmetics will also be reformulated with newer, cleaner ingredients as ingredient supplies ramp up R&D with clean ingredient offerings.
About The Author
Krupa Koestline

Krupa, a clean cosmetic chemist, merges her background in biology, biochemistry, and biotechnology with her lifelong practice of Ayurveda to create new concepts and innovations in the clean beauty space. Starting her 10-plus year career at Estee Lauder and Neutrogena, Krupa pivoted her focus to creating safer products after seeing firsthand the impact of potentially harmful ingredients used in personal care products.

As the founder of KKT Consultants, Krupa understands the importance of innovation in today’s competitive and saturated beauty market. Savvy modern consumers are demanding effective products created with thoughtful innovations and safer formulations. It’s no longer about formulating products only with simple chemistry in mind. Rather, the effects active ingredients have on the entire body’s biology and health must be truly holistic.

Having worked with clean innovative brands like Guide Beauty, Kopari, May Lindstrom Skin, and Tower 28 to create award-winning formulas, Krupa continues to revolutionize clean beauty. By taking inspiration from an array of industries ranging from food and wellness to automobiles and toys, Krupa is able to design breakthrough products, whether it’s a new mascara with a radical preservation strategy or a skincare serum with a cutting-edge actives profile.

Krupa holds a master of science degree in biology, with a bachelor of science in biotechnology, as well as a business certificate in marketing from Cornell University. She is active in organizations such as the Organic Trade Association, Natural Products Association, Green Chemistry Council, and the Society of Cosmetic Chemists.