Healing Hotels of the World has launched Urban Healing Hotels, a new division in their hospitality group. This invitation-only collection supports travelers’ desire to bring their holistic lifestyle along wherever they go—encouraging rejuvenation of body, mind, and spirit even if that is not the focus of their stay. The collection is composed of luxury hotels in urban settings that provide moments of respite from the frenetic demands of city travel.
“Even before the pandemic, we were fielding an increasing number of inquiries about city-based hotel recommendations,” says Elisabeth Ixmeier, co-Founder of Healing Hotels of the World. “But health and wellbeing has become even more of a personal priority for many during the pandemic. As we get back to traveling, the Urban Healing Hotels certification will provide a clear distinction that will help urban hotels set themselves apart from the competition in the flourishing market of health and healing.”
Healing Hotels has developed a set of standards specifically for urban hotels to become Healing Certified. Member hotels will receive help with delivering holistic guest experiences, community building, and creating a healing atmosphere. This includes guidelines for a Healing Concierge who is knowledgeable about health and wellbeing-related information and requests; a Healing Happy Hour program that creates community through mindful conversation; and vibrational space clearing of common areas and hotel rooms.
“The vision to create a global hospitality brand focused on healing came straight from my heart,” says Anne Biging, co-founder of Healing Hotels of the World. “To be frank, I did not think of it as a business, but rather as a movement where hotels play a pivotal role. They help people find that which is most valuable in a human life: health and happiness. For many years, we’ve researched and developed comprehensive proprietary standards for what true healing experiences entail, guidelines that move far beyond what others define as wellness. And while we initially focused our efforts on resort hotels, we’re now answering a new demand, as we extend our focus into luxury urban hotels. We hope this will also serve to help those many city-based hotels who have historically relied on business travel and meetings to tap into a new kind of client—one that will provide higher revenue and rate stability. On top of all this, an all-inclusive holistic wellbeing strategy has the added benefit of creating a culture of workplace wellbeing, which directly benefits personnel.”