Myndstream, a leading wellness music company, has partnered with Universal Companies, a top leading b2b supplier to the spa and wellness industry, to launch a subscription-based music service called myndstreamspa.com for the purpose of offering quality, curated spa music at a reduced cost, while eliminating the licensing challenges spa owners face.
Myndstreamspa.com, available through Universal Companies’ sales channels, offers the wellness industry a music solution with playlists expertly curated at the intersection of art and science. The company draws on its extensive catalogue of mindfulness music and engages its roster of current artists to create new works for the spa market with frequencies, tonalities, and tempos that research shows can have a direct effect on relaxation and mood enhancement.
This is in contrast to AI programmed, ad-filled, and repetitive streaming music portals. It also eliminates the risk many spas and therapists unwittingly take by using their personal playlists commercially, which can result in fines for copyright violation.
Myndstream’s parent company, Cutting Edge Media Music, is a leading independent full-service provider of music across the film, television, videogames, and advertising industries and is responsible for commercializing the music in such productions as Bridgerton, Stranger Things, The King’s Speech, Drive, Sicario, and many more. Myndstream is following in the footsteps of its parent company by elevating the way we experience music, but this time for optimal, immersive audio wellness experiences.
And instead of the expensive monthly subscriptions, the wellness music curated by Myndstream will be offered initially at a significantly discounted price to spas, particularly for early adopters who are willing to provide feedback and help them make the service even more effective.
“We partnered with Universal Companies to introduce this new purpose-built spa music portal, because our companies share a passion for putting the end-user experience first,” says Freddie Moross, Myndstream marketing director. “We believe that bringing together the work of artists and researchers translates to the most effective and immersive musical audio tool on the market.”
“Music is an important component of the spa/wellness service, as it has been shown to reduce anxiety, blood pressure, and pain, and to increase relaxation,” says Marti Morenings, founder and chairman of Universal Companies. “We’ve partnered with Myndstream to provide our spa professionals with an affordable, subscription-based music service that will allow them to enhance their client wellness experience, while helping them avoid potential licensing challenges found in other streaming services.”
