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Sanitation Spotlight: European Wax Center


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Among the companies embracing transparency and cleanliness in the post-COVID world is European Wax Center, which recently highlighted its cleanliness and sanitation protocols, as well as its new Team Scrub task force, a group dedicated to ensuring the brand’s health and safety. This focus is an ideal example of how beauty businesses can continue to offer waxing services while building client confidence as COVID cases increase and retail and service crackdowns continue across the country.

Though European Wax Center has always prioritized cleanliness and sanitation, the company has increased protocols to ensure guests are not only confident in their waxing services but in their safety, as well. The company’s rigorous sanitation and cleaning measures have always included the following:

  • New gloves are used by wax specialists for every service 
  • All tools are soaked in antibacterial disinfectant or disposed of after each guest
  • Wax Suite beds are sanitized with antibacterial wipes after each guest and a fresh paper bed is pulled for each guest 
  • Waxing sticks are never double dipped, and the large stir stick is disposed of after each guest 
Cleaning Measure

Team Scrub added more health and safety commitments to further protect its guests in every center, including:

  • Wax Specialists are equipped with disposable surgical masks; face shields or eye protection are additionally used for facial services
  • Additional, frequent deep cleaning of high-frequency touchpoints 
  • Elimination of product testers and non-essential items in center 
  • Additional hygiene safety and sanitation trainings for associates and wax specialists
  • Social-distancing practices
  • Discontinued hand shaking and other non-essential contact
  • Contactless check-in to eliminate gathering in reception areas.

For other ideas on adopting safe sanitization and cleansing practices, another great resource is the Spa Sanitation & Hygiene Standards from the International Spa Association.

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.