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SpaRitual’s Shel Pink Launches The Slow Beauty Journal, Encourages Others to Join the Slow Beauty Movement


Shel Pink of SPARITUAL has officially launched The Slow Beauty Journal, a new blog that features seasonal riches, self-care rituals, beauty philosophy and musings, as well as writings by Pink herself. The new website also encourages readers to join the movement and become a Slow Beauty advocate to spark change, collaborate, and give back.

According to Pink, those looking to join the slow beauty movement and become a slow beauty advocate should:

  • Spark Change: Be a part of a movement that seeks to educate themselves and the world about meaningful slow living and the art of self-care. 
  • Collaborate: Participate in seasonal giveaways, events, and panels with all Slow Beauty advocates. The Slow Beauty Advocate Program creates a space where Slow Beauty aligned brands, non-profits, and individuals can gather and network.
  • Give Back: Slow Beauty Advocates are dedicated to community and will have the opportunity to participate in a number of “Give Back” initiatives including sustainability, slow living, and natural resource equity.

Pink says the Slow Beauty movement champions a long-awaited and deeply needed communion—a communion of self with self. This movement is a journey towards wholeness in direct response to a lifestyle that has become too fast. The Slow Beauty movement is the antithesis of the fast-paced world of the beauty industry that sells quick fixes, immediate results, and invasive options. This outdated perspective has us racing against time and fighting against aging. The Slow Beauty philosophy, a balance between expansiveness and restriction—a middle way, explores the ideas of growing young, the spiritualization of beauty, and practicing a renewed feminism, reframing our ideas and ideals about beauty.

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.