Heather, co-founder of Well Defined and the former editor-in-chief of American Spa, is an award-winning journalist and content strategist, skilled in writing, copyediting, and media relations. She is also a freelance writer and has contributed to Elite Traveler, Islands, Kiwi, Luxury Travel Advisor, Organic Spa, Porthole Cruise, Travel Agent, abcnews.com, jetsetter.com, outside.com, and wellandgood.com, in addition to various custom publications. She is frequently called upon to comment on various spa and wellness trends for various media outlets.