Krupa, a clean cosmetic chemist, merges her background in biology, biochemistry, and biotechnology with her lifelong practice of Ayurveda to create new concepts and innovations in the clean beauty space. Starting her 10-plus year career at Estee Lauder and Neutrogena, Krupa pivoted her focus to creating safer products after seeing firsthand the impact of potentially harmful ingredients used in personal care products.

As the founder of KKT Consultants, Krupa understands the importance of innovation in today’s competitive and saturated beauty market. Savvy modern consumers are demanding effective products created with thoughtful innovations and safer formulations. It’s no longer about formulating products only with simple chemistry in mind. Rather, the effects active ingredients have on the entire body’s biology and health must be truly holistic.

Having worked with clean innovative brands like Guide Beauty, Kopari, May Lindstrom Skin, and Tower 28 to create award-winning formulas, Krupa continues to revolutionize clean beauty. By taking inspiration from an array of industries ranging from food and wellness to automobiles and toys, Krupa is able to design breakthrough products, whether it’s a new mascara with a radical preservation strategy or a skincare serum with a cutting-edge actives profile.

Krupa holds a master of science degree in biology, with a bachelor of science in biotechnology, as well as a business certificate in marketing from Cornell University. She is active in organizations such as the Organic Trade Association, Natural Products Association, Green Chemistry Council, and the Society of Cosmetic Chemists.