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Kerstin Florian

Founder and CEO
Kerstin Florian International, Inc.

Kerstin, founder and CEO of Kerstin Florian International, has earned her place in the spa and skincare industry as a trendsetter and visionary. Born and raised in the scenic landscape of Sweden, Kerstin has always been inspired by nature, its energy, and its intrinsic connection to wellness. Throughout her early adulthood, she sought to find skincare that encompassed everything she wanted—namely, natural ingredients, botanical elements, and visible results. With little success, she decided to experiment herself, combining ingredients like honey, almond, mint, and fresh raspberries to create masks and scrubs for her skin. The results were surprising and just the beginning. In the late 1970s, Kerstin opened the doors at the Surf and Sand Resort in Laguna Beach, CA. Her services extended beyond spa treatments, as she offered lifestyle programs focused on balance, mindfulness, and wellness, advocating that overall wellbeing is as important and impactful as the effects that facials, massages, and products have on the skin. Kerstin’s gift and determination for blending nature and technology into innovative products and experiential treatments led her to start her own company in 1978. Her powerful blend of passion, innovation, natural wellness, and the spa lifestyle combined with a guiding philosophy of Outer Beauty, Inner Health, is embodied in a portfolio of luxury skin and body care collections that deliver noticeable results via beautiful and memorable sensorial experiences, in turn leading her to global recognition as a spa industry pioneer and icon.