Shannon is the founder and CEO of FarmHouse Fresh skincare, a leader in farm-to-table spa treatments, growing organic extracts and crafting high nutrition skincare from her hilltop ranch in McKinney, Texas. The brand is served through thousands of spas, hotels, and resorts around the world from Dallas to Dubai. Shannon also manages the FHF Ranch & Sanctuary, where the company’s many rescued farm animals are cared for and rehabilitated. Early in her company’s growth, she was a recipient of the “Make Mine A $Million Business Award from American Express Open and Count Me In, a leading national not-for-profit provider of resources and business education for women entrepreneurs. Shannon graduated in 1996 with a bachelor’s degree in journalism and in 1998 with an MBA, both from Texas Christian University.