After living through more than a year of pandemic lockdown, it’s no surprise that there is a massive movement among consumers to find ways to boost their immune systems to keep their bodies healthy and strong. In fact, according to a recent survey from Innova Market Insights, about 45 percent of global consumers are consuming more food and beverage products that support their immune systems since COVID-19. Of that number, two-thirds of those consumers are taking vitamins and supplements, 34 percent are eating more fruits and vegetables, and 9 percent are increasing their use of healing herbs and spices.
For many in the wellness industry, it didn’t take a global pandemic to realize that there are excellent ways to boost immunity with the help of healing ingredients, be it herbs, vitamins, minerals, and other elements found in ingestibles, topicals, soaks, and more. It’s a focus that many have had for decades. But the urgency of the recent year has resulted in some innovative offerings to help boost immunity and protection.
Though masking and social distance regulations are starting to ease, it’s unlikely the focus on staying healthy is going to wane any time soon. Whether you have a personal interest in keeping yourself healthy or you are addressing the evolving needs of your clients and are looking for some exciting retail offerings, here’s a selection of immunity-boosting products that pack a punch.