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Bathhouse to Open its First Philadelphia Location at The Bellevue 

The Philadelphia location marks Bathhouse’s first expansion beyond its home turf of New York City
Julie Keller Callaghan

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Bathhouse, the New York City based social wellness brand, has opened its first Philadelphia location at 200 S. Broad Street in the heart of Center City. Located within The Bellevue, the iconic building in downtown Philadelphia is known for its storied history. The new facility marks a major expansion for the brand as it brings its signature contrast therapy and ritual-based culture to Pennsylvania.

Spanning roughly 36,000 square feet across multiple floors, the Philadelphia location marks Bathhouse’s first expansion beyond its home turf of New York City. The new location occupies a multi-level footprint that includes the historic former Tiffany & Co. space, seamlessly integrating modern wellness into one of the city’s most legendary architectural landmarks. Designed as a fully immersive environment for restoration and state-change, the space reflects Bathhouse’s commitment to building essential experiences within the fabric of vibrant urban centers.

“Expanding to Philadelphia was an incredible opportunity for us,” says Jason Goodman, co-founder of Bathhouse. “We chose The Bellevue because it is central to the city’s cultural and commercial heart and because of its stunning beauty. By situating ourselves within this iconic building, a landmark that blends its 1904 heritage with contemporary design, Bathhouse joins a world-class hospitality ecosystem. We wanted to create an urban oasis where Philadelphians can step into another world.”

The Philadelphia facility will feature a comprehensive suite of amenities designed for functionality and sensory engagement. Much of the experience is located in a dramatic, brick-walled basement level, featuring three indoor pools and three thermal rooms, including an infrared sauna, a dry sauna, and a banya, alongside a steam room. In early 2027, the location will debut a third-floor outdoor terrace that serves as a rare open-air extension in Center City, featuring an outdoor pool, a fourth sauna, lounge space, and a concessions area.

“Bringing Bathhouse to The Bellevue marks an exciting new chapter for wellness at the property and reflects our continued investment in elevating the guest experience,” says Firas Ghorab, general manager at The Bellevue. “Their expertise in sauna and recovery complements our offerings at The Sporting Club and supports our vision of The Bellevue as a leading luxury lifestyle destination for both hotel guests and the Philadelphia community.”

Since opening its first location in Williamsburg in 2019, Bathhouse has become a defining presence in the wellness landscape. The Philadelphia opening represents the brand’s continued national growth and its dedication to creating purpose-built environments rooted in the communities they serve. Bathhouse Philadelphia will align with the brand’s established programming, offering a high-performance approach to recovery through contrast therapy and bodywork.

About The Author
julieKeller_author-1

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures, ForbesTraveler.com, E! Online, Gayot.com, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.