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GSN Planet Announces Dates for 2021 Buyers Conference Events


Ojai Valley Inn & Spa is the site of GSN’s in-person buyer’s conference.

GSN Planet (GSN) will host a Virtual Buyers Conference April 19-21, bringing together sustainably minded spas and suppliers virtually. This three-day gathering creates an opportunity for brands to showcase their products or services to a variety of spa partners just as businesses begin planning to reopen or ramp up programming.  

GSN’s Virtual Buyers Conference will also include a wide range of virtual social gatherings, such as meditation sessions, industry education, a pre-conference cocktail party, and a marketing workshop with Carolyn Parrs of Mind Over Markets on the importance of brand storytelling. “We have been very successful with our virtual events by keeping them small and intimate,” says GSN board president Thor Holm. “Focusing on building community has been key.” Live

In-Person Buyer’s Conference

Additionally, GSN will host an in-person event October 31-November 3 at the Ojai Valley Inn & Spa (CA). The conference will feature a Halloween-themed kick-off party. Julie Keller Callaghan, co-founder of Well Defined, will share the wellness media brand’s first Trend Report. The event will also include other industry and self-care workshops. “GSN looks to curate an exceptional experience for our community, bringing buyers and unique brands together to forge relationships and business opportunities,” says executive director Joanna Roche. “This year will be special, and we look forward to being back in Ojai.”  

Since 2012, GSN Buyers Conferences have gathered leading suppliers and buyers who understand the collective impact they have on the planet. With the intention of supporting a spa’s ability to make informed choices for the wellbeing of people and the planet, GSN provides a wide range of brands who prioritize social and environmental sustainability. Attendees come prepared to collaborate with these like-minded companies. This shared passion encourages lifelong relationships that collectively create a brighter future. 

The buyers conference creates a productive environment through one-on-one meetings of brands and interested buyers, fun networking opportunities, and sustainable education. The event creates the opportunity to cultivate connections with some of the most prestigious properties in North America by sharing their sustainability story. Past buyers have included WTS, Marriott, Fairmont, Four Seasons, Mohonk Mountain House, Destination Hotels and Resorts, Pharmaca, and more.

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.