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Noel Asmar Uniforms Launches Pay It Forward Campaign


Noel Asmar Uniforms has launched Pay It Forward, a new campaign to help support its spa partners. With the purchase of any pack of masks (available in quantities of 3, 10, or 50), the company will donate a second pack of the same quantity.

“We want to support every company and individual that is coming together to strengthen our communities by helping to keep each other safe by wearing a mask,” says founder Noel Asmar. “Budgets are tight for everyone right now, so we hope this will help our spa partners and their own network at this time.”

Both packs will be shipped together. Asmar and her team hope their spa partners will also pay it forward and donate extras to those in need, such as schools, clinics, volunteer organizations, and more. 

Noel Asmar reusable masks are machine-washable, tailored, and designed to match the brand’s uniform fabric and colors. Features include a fabric pocket to add a medical-grade filter, a wrap-around head strap for ear comfort, and an adjustable soft-metal nose band for the perfect fit. The double-layered fabric is breathable, lightweight, comfortably stretchy, and quick drying so it can be washed and reused in the same shift. The piping around the nose is made from anti-microbial fabric for added protection and softness. 

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.