A highly respected skincare expert, educator, and celebrity esthetician, JoElle is the author of two books, Esthetician on a Mission: Business Building Workbook and Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments. In addition to being featured in numerous national consumer publications and a guest on radio programs around the country, JoElle is recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House. She specializes in no-downtime chemical peel treatments, customized corrective facial treatments, and a wide range of laser treatments when treating skin of color. JoElle feels there is a gap in basic esthetic training and education when it comes to treating clients of color. She has dedicated her career to creating more innovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime. JoElle takes a natural inside-out integrative approach by combining non-invasive treatments and products without harmful chemicals to achieve healthy, beautiful skin, and “Beautiful Skin Begins Within” is the premise that her treatments and methods are founded. Over the years, JoElle has helped many estheticians and small businesses in the industry to solve complex problems and increase their bottom lines. She teaches effective and more profitable marketing strategies and how to stand out from the competition. Many of her ideas and strategies have been implemented and led to not only increase profits but a more diverse loyal clientele. Today, JoElle can be found conducting personalized skincare consultations, serving as a keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin and sharing her expertise via her webinars, online courses, and social media channels.
