The Detox Market has partnered with the Good Face Project for increased search engine support and cosmetic ingredient transparency to promote consumer shopability. Utilizing the Good Face Index (which tracks allergens, irritants, hormone disruptors, and carcinogens) and its comprehensive ingredient system will allow The Detox Market to analyze all product labels and screen every ingredient for toxicity. Good Face Project is then able to present a safety grade for each product along with stats on the actives in the formula.
“From day one, The Detox Market has advocated and worked towards ingredient transparency in the beauty industry,” says founder and CEO Romain Gaillard. “Good Face Project has enabled us to make a significant step forward by providing ingredient definitions for every product formula.”
The partnership will enable The Detox Market to source and share data that goes a step further when it comes to ingredient transparency, as well as to work on a recommendation engine correlating consumer feedback, sales, product trends, and ingredients. Part of the relationship includes Good Face Project Approved certification review for all current and future brands carried at The Detox Market.
“We believe in empowering The Detox Market community with curation and personalization throughout our website,” says Gaillard. “Good Face Project’s retail APIs will enable shoppers to take command of their experience and find the products best suited for their needs with a number of powerful ingredient-driven filters.”