Wellness in Travel & Tourism (WITT), an independent organization composed of experts with more than 125 years of combined experience at the intersection of hospitality, wellness, and travel, have launched the industry’s first wellness certification for hotels and resorts. This groundbreaking initiative aims to transform the hospitality sector by providing prestigious certification criteria that sets properties apart in a competitive market, enabling them to enhance their wellness offerings and attract travelers.
“The WITT Certified seal provides hotels and resorts with a significant advantage in attracting travelers by offering objective and rigorous audits of their wellness amenities and services,” says Robin Ruiz, WITT’s CEO and founder. “Think of us as the Michelin Guide for Wellness Travel. Our forthcoming consumer-facing website will provide travelers the ability to explore WITT Certified hotels, articles, and destination spotlights, empowering them to travel confidently knowing that their expectations and preferences will be met.”
With the wellness-travel market projected to reach $1.3 trillion by 2025 and wellness designated hotels reporting a 20 percent higher ADR than non-wellness hotels, WITT’s proprietary 100-point certification criteria provides a crucial differentiator for properties in this booming sector while addressing the lack of well-defined industry standards. The evaluation process focuses on five core pillars—Healthy Eating, Holistic Healing, Nature, Movement, and Local Impact.
Beyond certification, WITT provides comprehensive consulting services, expert guidance, and targeted marketing support for properties seeking to enhance their wellness offerings, stand out in the market, and drive occupancy. According to the Global Wellness Institute, wellness travelers in the U.S. spend 175 percent more than traditional travelers, which presents a substantial opportunity for certified properties to increase revenues.
WITT has already certified more than 100 early adopter properties and plans for exponential growth. The company is positioned to become the global benchmark for wellness travel, delivering significant value to hotels, industry partners, and investors.
For more information, visit www.wittcertified.com.
