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WITT (Wellness in Travel & Tourism), the global organization behind the Core Wellness Standards for Hotels, has launched WITT Accredited Professional (WITT AP) Program, the first global wellness accreditation created specifically for hospitality professionals.
Today’s wellness travelers seek more than luxury, they seek authentic experiences that are rooted in the local community. From farm-to-table cuisine and restorative spa treatments to immersive outdoor spaces and meaningful community engagement, properties which exemplify these concepts are redefining hospitality. But creating these transformative experiences takes more than passion, it takes expertise. The WITT Accredited Professional (WITT AP) Program empowers hospitality leaders to master the strategies, programming, and operational practices that make wellness a measurable, marketable and meaningful part of every stay.
“The era of wellness-washing is over,” says Oxana Spivey, vice president of wellness standards and education at WITT. “Today’s wellness-focused travelers choose hotels that can operationally prove their commitment to well-being through meaningful, human-centered experiences. The WITT Accredited Professional (WITT AP) program provides the industry’s first actionable blueprint for delivering wellness with evidence, clarity, and intention at every guest touchpoint. It translates complex global standards into clear, implementable actions. This program gives hospitality leaders confidence, practical guidance, and measurable ways to embed wellness into daily operations—because the future of travel belongs to the hotels guests can trust.”
Why Accreditation Matters
Whether you manage operations, design spaces, lead spa programs, guide food and beverage initiatives or shape marketing campaigns, the Accredited Professional Program equips you to:
- Drive Results: Increase guest satisfaction, loyalty, and operational efficiency while supporting holistic wellness and sustainability goals.
- Lead with Impact: Deliver authentic, meaningful wellness experiences.
- Design with Purpose: Create environments that integrate biophilic design, sustainability, and guest comfort.
- Engage Communities: Implement local sourcing, cultural stewardship, and environmentally responsible initiatives.
What’s Included In The WITT Accredited Professional (WITT AP) Program
- Healthy Eating: Learn to integrate farm-to-table programs, locally sourced menus, and seasonal culinary practices that delight wellness-focused travelers while supporting local communities.
- Holistic Healing: Evaluate and design spa and wellness offerings, from treatment quality to holistic programming, ensuring every guest can restore and rejuvenate.
- Nature: Incorporate restorative outdoor spaces, biophilic elements, and mindful design features that enhance connection to the natural world and reduce stress.
- Movement: Develop indoor and outdoor fitness and activity programs such as yoga, guided hikes, forest bathing and gym-based classes that promote mental clarity, and physical wellness.
- Local Impact: Implement strategies to minimize environmental footprint, reduce waste, support local artisans, and foster meaningful community engagement.
Why Professionals Love The WITT Accredited Professional (WITT AP) Program
“I am thrilled to be certified by WITT, gaining further expertise to elevate hospitality standards and experiences” says Alina T., wellbeing counselor at Be.Well. “Wellness travel is clearly the future of hospitality, and wellness expertise is in high demand. This certification highlights my commitment as a leader to excellence in the thriving wellness sector.”
Benefits Include:
- Fully online, self-paced, interactive, and flexible—perfect for busy executives, operators and consultants.
- Practical exercises, case studies, and real-world scenarios ensure knowledge is immediately actionable.
- Receive certification upon completion, signaling expertise to clients, partners, and peers worldwide.
- Directly applicable to hotels, resorts, spas and wellness destinations of all sizes.
By the end of the course, you’ll be able to:
- Guide your team in creating immersive, wellness-driven guest experiences.
- Design property spaces and programs that integrate the five WITT pillars: Healthy Eating, Holistic Healing, Nature, Movement and Local Impact.
- Implement operational practices that enhance sustainability and community engagement.
- Communicate the value of wellness to guests, partners, and stakeholders with confidence.
How To Enroll In The WITT Accredited Professional (WITT AP) Program
Take the next step in your career and lead your property into the future of wellness hospitality. Begin your journey toward WITT accreditation: click here to enroll in the WITT Accredited Professional (WITT AP) Program today!
