The late, great Nora Ephron wrote a book called I Feel Bad About My Neck, which was a wonderful and funny look at women and aging. As I age, I think my book could be called, Ugh, Eye Wrinkles. Fair skin, unprotected teenage sun exposure, genetics, COVID stress, and about seven years of lack of sleep courtesy of two small children seem to have created a perfect storm of puffiness, crow’s feet, and fine lines in a very visible area on my face. Don’t get me wrong, a good bit of smiling and laughing have also contributed to these well-earned lines, and I wouldn’t change that for anything. But these days, courtesy of mask wearing and a renewed focus on the eye area, eye maintenance has become no laughing matter. Thankfully, a host of powerful products have come to my rescue and can be an ideal solution for your clients who are facing the same challenges. All eyes are on the eyes with these exciting options that can help round out your retail and treatment offerings (several are ideal additions to a skincare service).