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8 Ultra-Effective Eye Treatments

Treat fine lines and wrinkles with these potent options.
Photo: Shutterstock

The late, great Nora Ephron wrote a book called I Feel Bad About My Neck, which was a wonderful and funny look at women and aging. As I age, I think my book could be called, Ugh, Eye Wrinkles. Fair skin, unprotected teenage sun exposure, genetics, COVID stress, and about seven years of lack of sleep courtesy of two small children seem to have created a perfect storm of puffiness, crow’s feet, and fine lines in a very visible area on my face. Don’t get me wrong, a good bit of smiling and laughing have also contributed to these well-earned lines, and I wouldn’t change that for anything. But these days, courtesy of mask wearing and a renewed focus on the eye area, eye maintenance has become no laughing matter. Thankfully, a host of powerful products have come to my rescue and can be an ideal solution for your clients who are facing the same challenges. All eyes are on the eyes with these exciting options that can help round out your retail and treatment offerings (several are ideal additions to a skincare service).

Alchimie-Forever_Rejuvenating-eye-balm
What We Love
  • Extra hydrating, thanks to cocoa butter and jojoba, which add to the nourishing texture
  • Two-in-one benefit of treating fine lines and dark circles, plus puffiness is drastically reduced after use
  • Texture is ideal for makeup application – concealer and foundation are even more effective when layered atop the eye balm
Ingredients Of Note
  • Blueberries (anthocyans, quercetin, resveratrol)
  • Alfalfa (vitamin K)
  • Grape seeds (anthocyanidins, catechin, quercetin, resveratrol)
  • Cocoa butter
  • Jojoba

Alchimie products are created and tested by an acclaimed Swiss dermatologist, which is immediately apparent when you delve into the brand’s thoughtful formulations. The Eye Balm is no exception. The texture is ideal for long-lasting and visible treatment of the delicate eye area. Blueberries and vitamin K reduce dark circles while the natural resveratrol found in grapeseed extract helps battle premature aging (and, frankly, regular aging). Plus, clean beauty aficionados will love the fact that it is vegan, cruelty-free, and free of parabens and gluten.

Babor-Awakening-Eye-Cream-High-res
What We Love
  • Absorbs quickly
  • Light-reflecting pigments diminish the look dark circles and serve as an ideal primer for eye makeup
  • Babor is a climate-neutral brand, so everything from ingredients to packaging is created with sustainability in mind
Ingredients Of Note
  • Prebiotics and probiotics
  • Complex of ash bark extract, niacinamides, and organic silicon
  • Natural red maple bark extract
  • Hyaluronic acid
  • Light-reflecting pigment

As part of the new ultra-sustainable line from Babor, this eye cream is made from 95 percent naturally derived vegan ingredients and is packaged in recycled materials. The ingredients work together to deeply moisturize the skin (shout out to the plumping benefits of hyaluronic acid), smooth lines, reduce puffiness, and help conceal dark circles. Ideal for those with sensitivities, the eye cream is fragrance free, and the prebiotics and probiotics help support the skin’s microbiome, further adding to its protective properties.

Dr
What We Love
  • Impressive results backed by an independent clinical study—85 percent of users saw in improvement in crow’s feet, 89 percent saw improvement in undereye crepiness, 96 percent saw improvement in fine lines
  • Two buzzworthy wellness approaches—superfoods and adaptogens—are integrated into the ingredient mix
  • Explicitly tackles stress-induced aging, something that is currently at an all-time high for many
Ingredients Of Note
  • Coffee Arabica
  • Niacinamide (B3)
  • Rhodiola

Specifically designed to address stress-induced signs of aging, including dark circles, puffiness, crepiness, and worry lines, this depuffing eye cream is infused with microcapsules of superfoods, adaptogens, and niacinamide (B3) to brighten, smooth, and hydrate the delicate eye area. Niacinamide (vitamin B3) helps improve lipid barrier function to retain moisture, repair fine lines and wrinkles, and significantly reduce redness and breakouts. The potent adaptogen rhodiola helps skin cope with stress, protects against free radicals, and prevents water loss. Meanwhile, coffee arabica helps diminish under eye puffiness and dark circles while also promoting skin’s moisture retention to improve elasticity. This trio of ingredients makes up the brand’s B3Adaptive SuperFoods Complex and is delivered through double wall microencapsulation for the ultimate in product penetration.

Pevonia-Lumafirm
What We Love
  • Super-smooth texture, plus a small amount goes a long way
  • Triple threat—along with targeting wrinkles and puffiness, it also tackles dark circles
  • Creative formulation pulls together unique ingredients with powerful healing properties—apple brightens and inhibits microorganism growth, watermelon softens and hydrates, kombucha repairs, and lentil fruit neutralizes free radicals while tightening and constricting the pores
Ingredients Of Note
  • Watermelon fruit
  • Apple
  • Lentil fruit
  • Kombucha
  • Diacetyl boldine (microspheres)
  • Sorghum

A combination of high-tech delivery systems and sustainable natural ingredients make this product an ideal solution for anti-aging and repair of the delicate eye area. It smoothes wrinkles and skin texture, lifts and firms, diminishes dark circles and puffiness, and lightens and brightens.

Pure-Fiji-Anti-Wrinkle-Eye-Cream-Clear-Cut
What We Love
  • Cream is clinically tested to reduce wrinkle depth by 45 percent after three months of use
  • Wildcrafted local ingredients add unique benefits beyond smoothing fine lines and wrinkles—dilo oil, for example, is an antimicrobial while beach almond oil is an anti-photo damage agent.
  • Pure Fiji’s dedication to involving the local community in the production of their products is a true example of socially responsible production
Ingredients Of Note
  • Antioxidant blend of virgin coconut oil, dilo oil, sikeci oil, macadamia oil, and passionflower extract
  • Green coconut kinetin 
  • Dilo leaf hydrosol
  • Beach almond hydrosol 
  • Palmitoyl pentapeptide-3

Pure Fiji’s coconut-based products are a true homage to the bounty of Fiji and the local community that creates the products, and its eye cream is no exception. This powerful anti-wrinkle formulation harnesses the power of pure plant actives to naturally smooth fine lines and fortify delicate skin around the eyes, courtesy of a botanical blend of cold-pressed seed oils, dilo and beach almond hydrosol, green coconut kinetin, and a powerful anti-wrinkle peptide.

very-gentle-eye-craem
What We Love
  • Light texture and a lack of fragrance makes it perfect for those with uber-sensitive skin and eyes
  • One of the main ingredients, maqui berry, is extremely high in antioxidants, which helps reduce redness and puffiness
  • Always-reliable aloe vera adds to the soothing, cooling properties of the cream
Ingredients Of Note
  • Maqui berry
  • Syricalm (a proprietary soothing botanical complex)
  • Aloe vera

Part of New Zealand-based Trilogy’s certified-natural collection, this eye cream is perfect for extremely sensitive skin types, something more and more of us are experiencing as we deal with the irritating effects of wearing face masks. Further adding to the gentle appeal is its lightweight texture and fragrance-free nature. Like all of Trilogy’s products, it is cruelty-free and sustainable and ethically created without toxins, parabens, or GMO ingredients.

Versed-ZERO-G-Smoothing-Eye-Cream_2020-
What We Love
  • This cream is affordable and effective, which appeals to consumers of all financial means
  • The ethically sourced mica adds a subtle illumination upon application
  • The company provides tips for recycling both the container and the resealable bag, reminding users about the importance of being mindful of the environment
Ingredients Of Note
  • Peptide blend featuring dipeptide-2 and palmitoyl tetrapeptide-7
  • Nannochloropsis oculata (algae) extract 
  • Olive oil

A vital element of Versed’s clean, cruelty-free, and affordable skincare offerings, this peach-hued, smooth-textured eye cream smoothes fine lines with a unique blend of algae extracts, peptides, and olive oil that works together to firm and moisturize. Thanks to the mica that is part of the formula, the final, mildly sparkly finish allows for less makeup needed for some users and none at all for others (sadly, not me).

Whish-Beauty-Repairing-Eye-Serum-with-Bakuchiol
What We Love
  • Soothing texture and quick absorption
  • Excellent use of retinol alternative bakuchiol to address the needs of those with skin and eye sensitivities
  • Naturally sourced in the U.S., Leaping Bunny certified, and free of parabens, sulfates, DEA, TEA, petrochemicals, and phthalates
Ingredients Of Note
  • Bakuchiol
  • Rosehip oil
  • Argan oil
  • Cucumber fruit extract
  • Superoxide dismutase
  • Aloe vera
  • Beta glucan
  • Green tea
  • Soybean protein

There is a reason bakuchiol has blown up in recent years—it is natural, effective, and much easier on sensitive skin than the vitamin A derivative, retinol, which can cause red, dry, and irritated skin. Enter this soothing eye serum, which is ideal for those who have sensitive and reactive skin around the eye. It still reduces dark circles and puffiness while increasing firmness and tightness, but it is particularly gentle, which adds to its appeal.

About The Author
julieKeller_author-1

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures, ForbesTraveler.com, E! Online, Gayot.com, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.