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AIC Hotel Group Plans to Debut New AVA Resort Cancun This Summer

The new luxury all-inclusive brand is designed with a host of multifaceted experiences

AIC Hotel Group, the trailblazing hospitality brand known for world-class properties like Eden Roc Miami Beach and Nobu Hotel Los Cabos, recently announced the launch of AVA—a new elevated resort brand redefining the all-inclusive travel experience. The first property under the AVA brand, AVA Resort Cancun, is set to open its doors this summer, promising guests a luxurious coastal escape.

An Oceanfront Central Suite offers unparalleled views of the sea.

AVA Resort Cancun, with its 1,743 oceanfront rooms, will exemplify five-star à la carte luxury. Designed by Boris Pena Architects, renowned for their expertise in hospitality and commercial architecture, the resort immerses guests in the stunning simplicity and beauty of the Mexican Caribbean. From panoramic ocean views in every accommodation to its 2.8-acre sustainable AVA Bay by Crystal Lagoon Technology, every aspect of the property is meticulously crafted to offer a serene and upscale coastal experience.

With an array of upscale dining options, vibrant nightlife venues, and recreational amenities, AVA Resort Cancun will ensure that guests have everything they need for an unforgettable getaway. Whether lounging by the pristine waters of AVA Bay, savoring gourmet cuisine prepared by world-class chefs, or indulging in a variety of water sports and activities, guests can expect a personalized and unparalleled experience.

Just a brief 10-minute drive from Cancun International Airport, AVA Resort Cancun offers an unparalleled array of amenities that redefine the typical all-inclusive experience. With more than 17 dining options, guests will be treated to a diverse culinary journey curated by renowned chefs, featuring everything from a teppanyaki grill and traditional Mexican street food cantina to an exquisite five-star French restaurant. Countless bars and craft cocktail lounges, among them a cutting-edge NFT Bar and an elegant speakeasy, ensure catered experiences for every taste. Developed by the esteemed culinary group HKB Design, each venue promises a memorable dining experience.

Additionally, the resort has 22,000 square feet of premier wellness facilities, encompassing a lavish spa, a state-of-the-art fitness center, pickleball courts, and a range of beauty amenities. From lively nightlife venues to meticulously curated kids and teen clubs, AVA Resort Cancun caters to travelers of all ages. What truly distinguishes AVA, however, is its vibrant ambiance, laid-back luxury, impeccable service, and carefree atmosphere—qualities typically associated with à la carte getaways, now seamlessly integrated into an elevated, all-inclusive experience.

“As the travel industry continues to rapidly evolve, we knew that our next project needed to seamlessly bridge the last few gaps left in the all-inclusive market,” says Ash Tembe, Vice President of Sales and Marketing at AIC Hotel Group. “AVA Resort Cancun does just that by bringing the most memorable aspects of a vacation to one place, coupled with some of the most exclusive experiences and programming that a luxury resort can offer. It really is a playground for vacationers of all ages.”

About The Author

Heather, co-founder of Well Defined and the former editor-in-chief of American Spa, is an award-winning journalist and content strategist, skilled in writing, copyediting, and media relations. She is also a freelance writer and has contributed to Elite Traveler, Islands, Kiwi, Luxury Travel Advisor, Organic Spa, Porthole Cruise, Travel Agent,,,, and, in addition to various custom publications. She is frequently called upon to comment on various spa and wellness trends for various media outlets.