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Arch Amenities Acquires Innovative Spa Management, Privai, and Spa Space

Arch Amenities continues its rapid growth and expansion in the wellness space.
Spa at Grand Hyatt Nashville

Arch Amenities Group, a full-service global provider of wellness, amenity, and meeting services for commercial and residential properties, hotels, and private clubs, has acquired Innovative Spa Management, Privai, and Spa Space, the latter of which it gained a majority stake.

Barry Goldstein, Arch Amenities Group CEO, says the acquisition “immediately expands Arch’s network of spa clients to over 70 while providing a dynamic technology platform to manage and further enhance those facilities as well as Arch’s 260 other wellness, recreation, and amenities spaces.”

Innovative Spa Management provides spa consulting and management for the hospitality industry, including concept design, strategic planning, feasibility assessments, brand development, and spa operations designed to support its clients’ branded facilities while increasing their value and profitability.

Privai manufactures botanical skincare products and is opening spas and salons offering customized services and treatments, including massages, facials, skincare, waxing, haircare, manicures, pedicures, and makeup services. Privai operates five salons in the Washington, D.C., metropolitan area.

Spa Space is a SaaS platform—software as a service—designed to improve spa utilization and drive revenue through a proprietary algorithm that evaluates customer preferences and connects them with a network of therapists and spas. The software provides real-time reservations and contactless check-in and check-out while automating payments, scheduling, and staffing.

“Bringing these businesses into Arch Amenities Group complements our expanding set of services,” says Goldstein. “As the demand for wellness services increases, we are creating a more connected way to deliver the very best spa services while driving spa utilization for their owners. At the same time, we are giving more control and flexibility to the professionals who work in those spas.”

In conjunction with the acquisition, llana Alberico and Christina Stratton, who co-founded Innovative Spa Management in 2006, joined the Arch Amenities Group executive team: Alberico as president of Spa Space and Stratton as chief product and creative officer in charge of Privai. Alberico will also provide spa and wellness thought leadership for Arch’s original spa management portfolio and oversee the day-to-day operations of Innovative Spa Management’s hotel spa clients.

“Our focus has always been about innovation, solutions, and fostering wellness,” says Alberico. “Moving forward with Arch Amenities Group allows us to further sharpen that focus and integrate our services with Arch’s wellness, spa, amenity, and meeting portfolio.”

Innovative Spa Management’s hotel spa clients include the Grand Hyatt Nashville; Renaissance Orlando at SeaWorld; The Inn on Biltmore Estate, Asheville, NC; Willard InterContinental Washington D.C.; InterContinental Washington D.C. – The Wharf; Orlando World Center Marriott; Marriott’s Cypress Harbour Villas, Orlando; Caribe Royale Orlando; and Marriott’s Autograph collection properties with select Kessler Collection Poseidon Spas.

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.