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Davines Partners With Rodale Institute for New Regenerative Organic Center


Davines Group has partnered with Rodale Institute, the pioneer of the regenerative organic movement since 1947, to create the Davines Group-Rodale Institute European Regenerative Organic Center.

The center will break ground this fall in Parma, Italy, right next to Davines Village, expanding the company’s supply of regenerative organic ingredients and serving as a hub for sustainability research and farmer training. It will encompass 25 acres and will focus on research and education for small- to mid-size European farms growing specialty crops for food, nutrition, and beauty. Supporting farmers in the region, the center will focus on organic management in a Mediterranean climate, as well as the close relationship between personal care ingredients and farming.

Regenerative organic agriculture is a method of growing food, fiber, and ingredients that approaches farming as a holistic system, does not use synthetic pesticides and herbicides, and incorporates high standards for soil health, animal welfare, and farmworker fairness. Regenerative organic farming has the potential to sequester carbon, mitigate climate change, promote biodiversity, and protect our soil, air, and water.

Scientists and staff of the Davines Group – Rodale Institute European Regenerative Organic Center will study alongside the Davines Research & Development laboratory to find ways in which regenerative organic agriculture can influence the supply chain of beauty products. These efforts will support local farmers and the international regenerative organic community, promoting the sourcing of more sustainable ingredients that can heal the Earth and enhance their particular vision of beauty.

The creation of the new regenerative agriculture research center is only the latest step the Davines Group is taking to promote sustainable farming. In 2014, it started a collaboration with Slow Food for the Davines Essential Haircare products, and in 2020 Comfort Zone launched Sacred Nature, a Cosmos organic and natural certified skincare line, which features the Scientific Garden Extract, including botanical extracts of elderberries, pomegranate peels, and myrtle leaves from regenerative agriculture and harvesting. 

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.