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Flagship Banyan Tree Veya Debuts in Phuket


Banyan Tree Veya Phuket offers bespoke programs with an emphasis on embodiment therapies.

Banyan Tree Group has launched the new wellbeing brand Banyan Tree Veya within its multi-brand ecosystem. The flagship Banyan Tree Veya Phuket offers bespoke programs with an emphasis on what the brand calls embodiment therapies, built on Banyan Tree’s proprietary eight pillars of wellbeing. 

Veya means “to weave” and provides the safe space to integrate your own path to wellbeing. The Veya experience is led by certified multidisciplinary wellbeing hosts around a three-step protocol of Awareness, Discovery, and Sustenance. Created in direct response to the Covid-19 pandemic, Banyan Tree Veya aims to address a world with an urgent need for reconnecting mind and body on a daily basis.

“With our hyper-stimulated modern life, our nervous systems cannot truly relax, and therefore, rest; chronic stress erodes our natural immunity and regenerative capacity,” says Ho Ren Yung, senior vice president, Brand HQ of Banyan Tree Group. “Our ethos #OwnYourPresence guides our mission of inspiring individuals’ to travel inwards and become conscious of how their daily actions, thoughts, and emotions interact with their physical being.”

The Veya Experience

The Veya journey begins with a private consultation with the wellbeing hosts, who are certified and trained in Eastern medicine, naturopathy, and coaching. After an assessment against the brand’s codified wellbeing approach, a personalized itinerary is created aligned to each guest’s needs and priorities, centering on embodiment therapies and somatic practices.

Mindfulness practices: Classes such as Ocean Breath and Conscious Grounding raise sensory awareness through breathwork, sound therapy, and guided imagery meditation techniques in natural environments. 

Somatic movement: Intuitive forms of dance, yoga, and classes such as Balance and Stability that focus on the internal experience of movement to release chronic tension patterns and calm the nervous system. 

Weightless: A new range of signature therapies unique to Veya, combining rehabilitative floatation with body stretch massage techniques and meditational sound therapy into a restorative sensory experience.

Lifestyle learning: Workshops aimed at introducing wellbeing rituals into daily life such as creative therapies, integrative nutrition, and classes such as Positive Resilience help guests bring the retreat experience home.


Designed for optimal rest, the villas feature organic cotton bed linens, choice of pillows, black-out curtains, nightly aromatherapy, a sleep light, and music. Each comes fully equipped to enable wellbeing practices in the privacy of the guest’s own room, with a host of amenities including a wellbeing mini-bar, yoga mats, sound therapy bowls, exercise stretch bands, and more. 

Veya Cuisine

Veya showcases plant-forward cuisine that weaves together Asian and Mediterranean influences in a creative, flexitarian approach that respects ingredient provenance. Menu signatures include bowls, broths, and reinterpreted iconic local dishes around a Fuel-Balance-Repair daily sequence. Resident nutrition sommeliers assist guests in curating a tailored menu during their stay to fulfill dietary needs and preferences. 

The Wider Experience

Banyan Tree Veya Phuket offers a lush enclave within Laguna Phuket, a distinct and tranquil location within the Banyan Tree Phuket resort and a few minutes’ walk from Bangtao Beach. Veya guests will enjoy exclusive access to a Wellbeing Center featuring Thailand’s first-ever White Room for sensory detox and meditative practice, and a traditional herb farm-pharmacy workshop opening soon. Flexible Veya credits allow further customization of guest wellbeing journeys with options to use for spa, private classes, dining, and retail products. A journey reflection consultation is offered prior to departure followed by personalized programs and lifestyle practices so guests can continue their wellbeing journeys in their daily lives. 

“The pandemic has brought unprecedented stress and trauma to our generation, the full impact of which remains to be fully assessed,” says Lee Woon Hoe, senior assistant vice president and executive director of wellbeing. However, many of us are reassessing our purpose and approach in life. The Banyan Tree Veya team of resident wellbeing specialists and external experts aim to guide, encourage, and celebrate with our guests in discovering this new conscious way of living.”

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.