The GSN Foundation and Dazzle Dry have teamed up to launch the Promise to the Planet social media campaign for Earth Day 2021. The campaign calls on members of the beauty and wellness industries as well as consumers to paint their nails green and blue, snap a photo of them, and then share their promise and painted nails across social media with the hashtag, #promisetotheplanet to bring attention to the urgent need to help combat climate change.
“We’re honored to partner with GSN Foundation on this social media campaign for Earth Day,” says Vivian Valenty, Ph.D., founder of Dazzle Dry. “I know we share a collective core mission for wanting to create sustainable and impactful practices for both the wellbeing of the industry and consumers that will allow us to continue to have fun and enjoy our beautiful planet together.”
In honor of Earth Day, Dazzle Dry will also continue its ongoing social responsibility efforts and partnership with WeForest. For every order made on Thursday, April 22 that includes a lacquer from the Earth Day Collection released that day, as well as select blues and greens, the company will plant two trees with WeForest. To date, Dazzle Dry has planted approximately 150,000 trees with WeForest in the Khasi Hills of India and most recently in Luanshya, Zambia.
Some other suggestions for a promise to the planet you can make and share in the social campaign include:
- Composting
- Eating less meat
- Using reusable bags
- Taking shorter showers
- Recycling and precycling
- Shopping vintage and secondhand
- Eliminating plastic water bottles
- Using reusable PPE as much as possible
- Walking, biking, carpooling, or taking transit instead of driving solo
- Choosing clean beauty brands, green ingredients, and less packaging
- Buying in bulk and refilling containers to cut down on packaging waste
- Planting trees in your yard or donating towards tree planting via the GSN Tree Planting Initiative
“I think we can all agree that the health of the planet is not a political matter, but a threat to our future and the future of the next generation,” says Thor Holm, GSN Planet board president. “We can make a difference, and we can do it together.”
