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Industry Veterans Patrick Fernandes and Tammy Pahel Launch Alchemy Wellness Resorts

Alchemy Wellness Resorts Will Partner with Premier Brands to Bring Curated Wellness Services to Guests Worldwide
Waldhaus Flims Wellness Resort

Alchemy Wellness Resorts has launched as a hospitality and wellness management company dedicated to partnering with resorts and brands to bring curated wellness services to guests worldwide. 

Alchemy will team up with leading resorts and hotels, developers, and real estate investors to develop a fresh and highly specialized approach prioritizing innovative wellness programs, strategic development, and sustainable financial growth, all while significantly enhancing the guest experience. In conjunction with the launch, Alchemy will assume strategic management responsibilities for the Carillon Miami Wellness Resort, a beachfront boutique hotel and spa, and provide consulting and advisory services to the Waldhaus Flims Wellness Resort, an alpine resort in Flims, Switzerland.

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Patrick Fernandes, Tammy Pahel, and Roxana Medina

The executive team includes chief executive officer Patrick Fernandes, chief wellness officer Tammy Pahel, as well as vice president of marketing & branding Roxana Medina. Fernandes has  more than 20 years of hospitality and wellness experience across several leading brands and a track record of creativity and innovation in delivering five-star guest experiences. He currently serves as executive managing director of Carillon Miami Wellness Resort and previously served as hotel manager of Faena Hotel Miami Beach. Pahel has been dedicated to innovating and advancing the wellness journey for travelers and guests around the world for nearly 35 years. She currently serves as vice president of spa & wellness at Carillon Miami Wellness Resort. Throughout her career, she has been a prominent voice for the spa and wellness industry, having served on the International Spa Association Board for four years. She is also a Global Wellness Summit ambassador and serves as the director of education for the Southeast Spa Wellness Association (SESPAA).

“The global wellness economy represents a tremendous opportunity for Alchemy to expand our best-in-class services and pioneering approach to reach more travelers and guests looking for new and different ways to relax, recharge, and prioritize mental and physical health and wellbeing,” says Fernandes. “With our wellness expertise, resources, and extensive network of industry relationships, we are distinctively positioned to expand our tailored, time-tested approach to improve the quality and quantity of wellness solutions offered by the leading international resorts and hotels we partner with.”

According to Pahel, Alchemy will bring an innovative, technology-driven approach to crafting unique experiences and wellness journeys in the most desired locations around the world.  She says, “We look forward to partnering with exceptional properties and brands around the world to enhance operations, expand first-class wellness offerings, and capitalize on growth opportunities while serving the evolving needs of today’s guests.”

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.