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New Rosewood Vienna Pays Homage to the Austrian Capital’s Imperial History

Rosewood Vienna offers a modern approach to ultra-luxury hospitality


Rosewood Vienna has debuted as the fifth European property in the Rosewood Hotels’ Resorts portfolio and the brand’s first in the German-speaking market. Located at Petersplatz, one of the city’s most famous squares, the hotel is steps from the Graben, Kohlmarkt, and Tuchlauben streets, renowned for luxury shops and restaurants, and close to many of Vienna’s cultural and history sites. 

Rosewood Vienna occupies the former headquarters of the financial institution, Erste Group Bank AG. The 19th-century landmark is comprised of buildings of historic pedigree include the apartment in which Mozart lived and wrote “The Abduction from the Seraglio.” Today, the bank has been transformed into a hotel with spacious guestrooms and 28 suites. A brasserie on the sixth floor and rooftop bar offer sweeping views of Vienna’s Old Town. The property is home to Asaya Spa, which incorporates spa treatments inspired by Austria’s wellness traditions, incorporating the brand’ssignature “A Sense of Place” philosophy.

“The opening of Rosewood Vienna offers today’s ultra-luxury travelers a new kind of Viennese lifestyle, one that is imbued with the rich history of the destination yet the modern and cosmopolitan outlook befitting this dynamic European capital,” says Alexander Lahmer, managing director of Rosewood Vienna. “We are thrilled to open our doors to a distinctive hospitality experience in one of the world’s greatest cities.”

A Modern, Yet Timeless Design

The reimagining of the bank, designed in 1835 by Austrian architect Alois Pichl, into a luxury hotel, was realized by two Vienna architecture firms, A2K and BEHF, with decor by the Londoninterior design studio Alexander Waterworth. Kroenland, a Viennese firm, created the brasserie and rooftop bar on the property’s sixth and seventh floors, spaces that take advantage of unrivaled settings.

Architects, designers, and artisans have created spaces with contemporary appreciation for the uniqueness of Vienna. The restaurant Neue Hoheit incorporates classical Austrian millwork suggestive of Vienna’s slegendary coffeehouses and cafés. Asaya pa on the fifth and sixth floors features a palette of light blue, gray, ecru and greige, with contemporary lighting by the acclaimed Viennese manufacturer Bakalowits and views of Vienna rooftops.

Residential Style

A neutral color palette in guestrooms conveys warmth and gracious refinement, background for an abundance of details such as handcrafted brass wall light fixtures whose design takes inspiration from an edelweiss, the Austrian alpine flower. The light-filled spaces reflect the unique heritage and design style of the cosmopolitan capital and feature custom-made furnishings, including a mini-bar of walnut, leather, and locally sourced gray marble, and an opulent bathroom vanity that features made-to-order lighting from one of Vienna’s leading manufacturers. 

Distinctive fabrics embellish finishings from curtains to chairs, tissue boxes, and bedside notepads. In collaboration with art and styling curation agency Atelier27, commissioned works by leading international artists include illustrations, archival photography with printed gold leaf, photography, paper cuts, lithographs and wall sculptures.

A New Dining Destination

Culinary influences come together in a wholly original fashion at Rosewood Vienna’s restaurant Neue Hoheit (New Highness), located on the hotel’s sixth floor. The brasserie serves European dishes alongside Austrian classics, based on seasonal market ingredients. Neue Hoheit affords striking views of Old Town rooftops, St. Peter’s Church and St. Stephen’s Cathedral. The rooftop cocktail bar on the seventh floor draws inspiration from a classic speakeasy. The intimate boíte, designed by interior designer Kroenland, features handcrafted cabinetry, a stow for a collection of rare vintages and international spirits and a menu of classic and innovative cocktails ensuring amiable and memorable evenings.

Entrance to Neue Hoheit Brasserie and Bar is located on Tuchlauben, where elevators take guests directly to the restaurant, Garden Room, and Secret Garden on the sixth floor and the seventh-floor rooftop bar. With its unique setting, Neue Hoheit Brasserie and Bar is set to become an epicenter of gastronomy and nightlife for Vienna residents and hotel guests alike. Meanwhile, Salon Aurelie will offer an elegant and modern Viennese coffee house experience in the hotel’ss residential-style lobby space, serving light bites and beverages ranging from finger sandwiches, pastries and cakes to tea and aperitifs.

Tranquil Wellness Offerings

Asaya Spa, the first at a Rosewood property outside of Asia, extends over floors five and six of Rosewood Vienna and offers four treatment rooms and a social suite, relaxation area, sauna, steam bath and experience shower. The spa has uncommon views of the dome and bell towers of St. Peter’s Church and offers a range of therapies, spa treatments, and wellness programs with Viennese influences.

Unique Experiences, Special Access

Vienna abounds with enriching experiences open to all visitors, including museums, palaces, historical sites, concert halls and theaters. In addition, through the hotel’s Discover My Vienna program, guests can explore the city through thoughtfully selected cultural activities personally curated and guided by local experts. These charming excursions include shopping for Augarten porcelain, designing tailormade shoes at Scheer boutique, and authentic culinary experiences at Zur Herknerin, a traditional Austrian tavern.

The property joins a collection of Rosewood European properties that includes Rosewood London, Rosewood Castiglion del Bosco in Tuscany, Hôtel de Crillon, A Rosewood Hotel in Paris and Rosewood Villa Magna in Madrid.

About The Author

Sophia is an intern for Well Defined. She is passionate about journalism and has focused on writing stories covering adoption, sports, and other topics as a staff writer and copy editor for her high school yearbook staff. She has achieved several high school journalism awards for her writing and has aspirations for a successful professional writing career.