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Heather Odendaal
Heather Odendaal

Heather is an accomplished Canadian entrepreneur, brand builder, and event producer whose experience in corporate environments inspired her to create and co-found WNORTH, a global organization dedicated to the development of women mid-career on a trajectory towards senior executive leadership. What originally started off as an annual conference in 2015, WNORTH now connects top female business leaders in corporate, public, and entrepreneurial sectors through The Members’ Club which provides a 100 percent virtual forum of online content and development opportunities, including workshops, leadership masterminds, events, courses, and more. When the pandemic hit in 2020, Heather and her team quickly pivoted to create virtual experiences for their members and conference attendees. They are hard at work highlighting and solving the problem of the insufficient support structures in North America for women in the workforce, which was even more pronounced in the last 12 months.

Prior to launching her organization, Heather was employed as a sales executive for a Fortune 500 company. There, she noticed the lack of women in senior executive positions, and she and her husband decided to take matters into their own hands and launch WNORTH. Recognized in BizBash‘s 2020 roundup of Canada’s Most Influential Event Pros, Heather has worked on some of the world’s largest and most influential events, including the Whistler Film Festival, the Crankworx Mountain Bike Festival, and the Vancouver 2010 Winter Olympics. Heather is now nominated for the 2021 YWCA Women of Distinction Awards, and she was previously nominated for the Whistler Excellence Awards Rising Star (2015 and 2016) and Innovative Business of the Year (2018). She is consistently featured in a variety of top-tier publications and podcasts, and she sits on the Forbes Business Council. Heather currently resides in Whistler, BC, and is a director on the board of the Whistler Chamber of Commerce. In her spare time, you can find her judging local food and wine festivals and skiing with her husband and two children.

Heather OdendaalArticles
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