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Joyce Shulman Headshot
Joyce Shulman

Joyce is co-founder and CEO of 99 Walks and Jetti Fitness, two wellness and walking lifestyle brands on a mission to forge connection and get a million women walking their way to better. Throughout her personal and professional life, Joyce’s regular walking practice has been her key for managing stress, fueling creativity, and maintaining her health. After discovering that the research bears out all that she knew instinctively, Joyce and her husband, Eric Cohen, founded 99 Walks and Jetti Fitness to help women experience what recent studies have shown: walking can improve decision-making and executive function, combat depression, increase creativity and literally add years to one’s life.

In addition to being the “Pack Leader” at 99 Walks and Jetti Fitness, Joyce is the author of Walk Your Way to Better, 99 Walks that Will Change Your Life, TEDx speaker, podcaster, and consultant for companies and women’s groups, where she shares her expertise about the power of authentic communities and the transformative impact of a consistent, intentional walking practice.

Joyce received her bachelor’s in Business Management from the University of Maryland and her JD, Cum Laude, from St. John’s University School of Law. After law school, she spent more than a dozen years as a New York City lawyer before trading her legal career for an entrepreneurial journey focused on what mattered to her most: family, community, and empowering women to get healthy, happy, and chase their dreams.

She calls Sag Harbor, NY, home where she lives with one husband, two teenagers, and a very sweet dog named Moose.