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Wellness at Home by KLAFS USA to Offer At-Home Sauna and Wellness Experiences


KLAFS, a manufacturer of saunas and thermal experiences sold worldwide, and its exclusive U.S. distributor, Design for Leisure, have joined forces to form Wellness at Home by KLAFS USA. The new division will focus on making luxurious, at-home wellness dreams a reality for U.S. wellness seekers. 

The just-launched KLAFS USA website is the starting point for anyone seeking to replicate and build an at-home wellness sanctuary that rivals the quality of spa and wellness experiences found in five-star hotels and resorts across the globe.

“KLAFS USA is committed to delivering the truest benefits of hydrothermal bathing to customers,” says Don Genders, CEO of Design for Leisure. “This means providing all the components required to build a complete, holistic wellness suite at home, one that supports the evidence-based practice of hot/cold contrast therapy and encourages pure relaxation and stress relief.”

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With Google searches for “home sauna” up 73 percent year-over-year and searches for “luxury sauna” doubling post-pandemic, it’s clear that U.S. consumers are ready to embrace sauna bathing at home. 

“Before COVID struck, residential inquiries were growing steadily, but, after the reality hit that it might be a very long time before people could go back to their local spa or club for sauna or steam experiences, we were inundated with homeowners and builders looking for hydrothermal solutions to complement and enhance their luxury residential properties,” says Matthew Williamson, COO of Design for Leisure and the new director of sales for the Wellness at Home division.

KLAFS USA offers a range of sauna and steam room styles. Expert craftsmen in KLAFS’ Germany-based factory create custom solutions that will fit even the most difficult spaces and are then custom finished with interior and exterior materials that match any home’s unique look and feel. KLAFS innovations include the first-ever under-bench sauna heater (Bonatherm), saving space and eliminating accidental burns, and its Sanarium technology, which transforms a classic Finnish sauna into five unique climate zones, including a tropical steam room, aromatherapy experience, and warm-air sauna.

“Saunas are an extremely personal activity—what’s too hot for some is just right for others,” says Williamson. “Sanarium technology means that everyone in the house can partake in the kind of heat experience they prefer: hot and dry or warm and humid.” 

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.