Knesko, the luxury skincare brand renowned for fusing science and spirituality, recently launched the Knesko Mask Meditation Experience. The company now offers founder-guided meditation with every mask purchase, including one meditation for each of the brand’s signature gemstone collections. This new offering deepens Knesko’s mission to nurture mind, body, and spirit through an immersive ritual that blends clinically backed skincare with crystal energy and the healing power of sound.
The launch of the Mask Meditations coincides with the first Knesko Meditation Suite, located at The Ritz-Carlton Bacara, Santa Barbara. A space designed to calm the mind, rejuvenate the skin, and realign the spirit, the suite sets the stage for guests to select from a menu of any of Knesko’s six Reiki-charged masks and their corresponding meditations.
The idea for the Meditation Suite came from Alexis Haley, director of spa and recreation at The Ritz Carlton Bacara and her assistant spa director, Samatha Petrie, after they were introduced to the Knesko meditations at the ISPA Conference earlier this year.
“We came up with the idea for the Knesko Meditation Suite after a test pilot with the mask meditations on Global Love Day,” says Haley. “The guest response was overwhelming—people said it was exactly what their soul needed, with some moved to tears. This deep engagement with our guests converted to significant retail sales. This suite is more than a spa treatment; it’s an innovative and deeply personal ritual that creates meaningful, lasting impact for every guest.”
Each meditation is personally written and narrated by Knesko’s founder and Reiki master Lejla Cas, whose signature approach to energy healing has shaped the brand’s DNA for more than 15 years. Every session is carefully infused with Reiki energy and scientifically tuned audio technologies using alpha and theta brainwave frequencies, binaural beats, and the 528 Hz “love frequency” to deliver profound relaxation, emotional balance, and a true mind-skin transformation. The binaural beats and specific sound frequencies in the Knesko Mediations are proven to reduce stress, lower cortisol levels, and support emotional wellbeing.
“This milestone has been over a year in the making—seeing it come to life is pure joy,” says Cas. “The Knesko Mask Meditation Experience is our way of guiding our clients toward a deeper emotional connection with themselves and our brand. Each meditation is a personal invitation to slow down, reconnect, and elevate a simple skincare ritual into a moment of healing and self-love.”
All six collections of masks come packaged in retail with a special QR code to scan so spa guests can meditate while masking at home. Longer format versions of the meditations are available for professional implementation in treatments, touchless lounge activations, and in-room IPTV experiences, creating customized emotional care for guests that works with the energy and chakra-balancing intention of each mask collection.
