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Carol Stratford

Partner
Hutchinson Consulting

Carol is a partner at Hutchinson Consulting, a dedicated team of recruiting, consulting, and marketing specialists who are passionate about creating world-class senior living, hospitality, and wellness experiences. Carol’s dynamic career in strategic marketing and public relations has allowed her to develop a widely recognized expertise in hospitality and wellness. She is a leader in her field, known for analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operational execution plans based on business best practices. She has achieved record-breaking increases in profits and brand awareness for her clients through her experience beyond marketing and public relations—in customer service training, project management, e-commerce, relationship building, administration, and business development. Carol has used her unique vision to help develop and deploy innovative marketing plans for some of the most successful brands in the industry, including Marriott, KSL Resorts, Four Seasons, Casa de Campo, Miraval, Six Flags, and more. Before joining Hutchinson Consulting, Stratford launched Strat-Comm Group, a hospitality marketing consulting company, which quickly won a reputation for winning major accounts over larger agencies. During her tenure at Miraval, she developed and implemented a comprehensive marketing place to launch and brand the new multi-million-dollar Life in Balance Spa. As a sought-after expert in the wellness industry, she was asked to be a partner in the Wellness Tourism Association in 2018. In her current role at Hutchinson Consulting, she is an integral part of the team that is now expanding into the senior living industry, bringing relevant marketing and public relations expertise from hospitality and wellness into the field as it adapts to the increasingly youthful and active mindset of its target audience. Carol and her husband Neil and their three children reside happily in Louisville, KY.