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Mia Kyricos

President and Chief Love Officer (CEO)
Kyricos & Associates, LLC

Mia Kyricos is a globally respected thought leader in the business of wellness and brand strategy with 25 years of experience cultivating wellness, hospitality, lifestyle, and travel brands across 100-plus countries. As founder and president of Kyricos & Associates LLC, a strategic advisory and referral firm, Mia enables executive leadership teams of public and private entities to thrive in the $4.5T global wellness economy. Most recently, she was SVP & global head of Wellbeing at Hyatt, setting a new industry standard as the leader and curator of the company’s global wellbeing and brand strategy, spanning commercial health and wellness-related products, services, partnerships, and special events, including Hyatt’s now annual Global Day of Gratitude, as well as colleague wellbeing worldwide. Prior to Hyatt, she was chief brand officer of Spafinder Wellness, Inc., where she led the company’s brand evolution, positioning Spafinder as the global authority for wellness trends, providers, and resources. Mia also served as vice president of EXOS where she oversaw Core Performance, the company’s workplace wellness division operating on the campuses of Fortune 500 companies such as Google, Intel, and Walgreens. Prior to EXOS, she was director of Global Spa Brands at Starwood Hotels & Resorts, where she led the creation of six international spa brands and managed the Starwood Spa Collection, a consortium of 60 wellness travel destinations across 26 countries. Recently named the Global Leading Woman in Wellness and Cornell University’s Alumna of the Year, Mia has helped to define the global wellness economy and transform what it means to be well at both work and in life. Her work and expertise have been featured in The New York Times, LA Times, Skift, Smart Money, Hotel Business, Travel Weekly, Lodging, Real Simple, Market Watch, and more. She holds a Master of Management in Hospitality Administration (MMH) from Cornell University, and a BA in International Relations from Wheaton College in Massachusetts. Mia has served on the boards of the Global Wellness Summit, the University of California Irvine, and currently sits on the Advisory Boards of Well Defined, Cornell University SC Johnson School of Business, Wellness for Cancer, and the Global Wellness Institute (GWI), a 501(c)(3) non-profit educational foundation she helped found. She aspires to help people live well, and based on her latest research, to love more.