As part of a continuing effort to revitalize communities and local businesses recovering from the economic fallout of the COVID-19 pandemic, Hyatt hotels across the globe have launched more than 160 new Hyatt Loves Local collaborations. This initiative reimagines the hotel journey with new wellbeing amenities and offerings that support local wellness businesses.
According to a recent American Express Global Travel Survey, 77 percent of consumers agree that they want to be more conscious about supporting local businesses while traveling. Hyatt is doing just that and collaborating with 40 percent more minority- and female-owned businesses.
Here are just some of the Hyatt Loves Local wellness collaborations the company is promoting. At Andaz San Diego, guests can take advantage of dance and fitness classes offered on the rooftop by LR Dance & Fitness. Owned by Lovelyn Redfearn, the studio has grown 5 percent with the help of Hyatt.
In Oregon, the Hyatt Centric Downtown Portland created a self-care room package featuring My Aroma Rocks, a local female-owned wellbeing company specializing in aromatherapy and home spa products, and Aesthete Tea, a local female-, QBIPOC-owned organic loose-leaf tea company. To provide additional support, Hyatt is donating 5 percent of revenue from the packages booked directly to the two brands. Launched April 11, the package will be available to guests throughout the summer and may be extended even further.
Guests and San Antonio locals have been enjoying on-property outdoor yoga classes at Hyatt Regency Hill Country Resort & Spa thanks to a collaboration with USMC veteran- and female-owned Southtown Yoga Loft since October 2020. Because of capacity limits due to the pandemic, the yoga studio wasn’t able to accommodate its usual number of clients, and many preferred outdoor classes. The resort stepped in to provide additional class space and an outdoor option. As a result, Southtown Yoga has experienced an attendance increase each weekend and has introduced one class each weekday and two classes on Saturday and Sunday for $12 a class.
Another local yoga collaboration is taking place at Montaneros in Vail, a Destination by Hyatt, in Colorado. Revolution Power Yoga, a local female-owned yoga studio, lost business for its in-studio classes during the pandemic, but the hotel began streaming the studio’s classes for free on its website for guests to enjoy from the comfort of their rooms. Guests also now have the option to attend socially distant, in-person classes in the studio. Launched in January 2021, the collaboration is scheduled to continue throughout 2021.
In Mexico, Grand Hyatt Playa Del Carmen collaborated with ROLA, a female-owned spin studio to offer beachfront classes. With multiple classes available all week, guests can now enjoy scenic views with their rewarding spin workout.
Thompson Nashville is collaborating with Invigorate Health, a local provider of IV drips to promote hydration, boost vitamin C, and improve immunity. Together, they’re offering the Boost Your Stay…in a Wellness Way package, which offers guests an IV immune boost on demand in their room or inside Invigorate Health’s to-go van; a fresh revitalizing Gulch Gulp juice packed with healthy ingredients, such as ginger, kale, apple, and more; and guest room accommodations.
