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JW Marriott has debuted in North Carolina with the opening of JW Marriott Charlotte, located in the bustling Southern city’s dynamic Uptown neighborhood. The 381-room luxury hotel, including 34 custom suites, offers discerning guests an urban retreat with inspired surroundings in which to relax and be present.

“With the opening of JW Marriott Charlotte, we will make sure every detail is taken care of, so our guests can focus on themselves during their stay,” says Bruce Rohr, global brand leader for JW Marriott. “With thoughtful details throughout the property, holistic programming, and an array of wellness offerings, guests will be encouraged to experience every moment to the fullest.” 

Stunning Design

Inspired by Queen Charlotte, the city’s namesake, JW Marriott Charlotte draws inspiration from the sumptuous textiles of both her royal clothing and palaces and marries them with the modern sensibility of the city. Ornate details, such as the flowing custom lobby chandelier that draws inspiration from the lavish patterns of the queen’s royal clothing, are set against grand-scale architecture, which gives the overall aesthetic of the hotel a clean and modern form. 

One of the most defining features of JW Marriott Charlotte is its use of natural light to promote a minimal and relaxing environment while also showcasing regal craftsmanship, finishes, and details throughout.

All guest rooms and most of the hotel’s 22,000 square feet of meeting space feature floor-to-ceiling windows, with city, stadium and vista views of greater Charlotte.   

The 23-story building is a focal point of a new pedestrian-friendly public plaza, and guests will have immediate access to diverse arts and culture, exciting sports and entertainment, convenient transportation, Bank of America Stadium, and the renovated Charlotte Convention Center. 

An Urban Retreat

Every aspect of JW Marriott Charlotte is designed with guests’ wellbeing in mind. Guests of JW Marriott Charlotte are encouraged to take time for themselves and find a sense of balance through experiences that inspire, rejuvenate, and leave them feeling whole. 

The Spa by JW offers holistic wellness amenities, including six private treatment suites, a couples’ treatment room and an Express Treatment pod for business travelers and others on-the-go. Guests also have access to indulgent and calming treatments including the Chill & Decompress Facial, the Sweet Sugar Body Ritual, The Botanical Opulence Massage, and Alluring Bay Manicures and Pedicures. 

For those looking to keep up their fitness routine or enjoy a relaxing swim with sweeping city views, the hotel also features a 24-hour fitness center and open-air rooftop swimming pool with private cabanas featuring personalized food and drink service.  

Inspired Culinary Creations 

JW Marriott Charlotte embraces the brand’s focus on authentic dining experiences that are gratifying and refined with three new concepts: 

  • Dean’s Italian Steakhouse is a classic American steakhouse with Italian expression set in a modern, rustic open space. Dean’s features a show kitchen where guests can watch American Wagyu beef and other prime cuts being prepared as well as authentic homemade pasta dishes. 
  • Caroline’s Oyster Bar offers up a fanciful take on coastal seafood celebrating the neighborhood charm and fresh flavors of the North Carolina coast. The scene is set by a 360-degree centerpiece bar and eight-seat Carolina-style raw oyster bar. 
  • Aura Rooftop is hidden atop the fifth floor. This lush botanical paradise includes a bar and pool serving up magnetic vibes and a regal tone. When night falls, the building’s mirror-like exterior reflects the city back onto itself, creating a powerful aura, softened by lush greenery, similar to English gardens and conservatories. The menu features botanical craft cocktails, boutique wines, and small bites. 

“We couldn’t be prouder to introduce the JW Marriott brand to the Carolinas,” says general manager David Malmberg. “With its seamless integration into the bustling Uptown neighborhood, modern design, wellbeing amenities, and inspired culinary concepts, JW Marriott Charlotte brings excellence and legacy to life to another new city.”

The hotel is part of the Ally Charlotte Center, a pedestrian-friendly community developed by Crescent Communities with an intentional selection of indoor and outdoor dining, inviting open spaces, and alluring urban gardens. The full city block includes 750,000 square feet of office space, 30,000 square feet of ground-level retail, a 12,000-square-foot public plaza with live oak trees relocated from Johns Island, South Carolina, a space framed by 14 ginkgo trees, and a 1,400-space parking garage.

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.