| Most Popular Article Of The Week:


Wellness for Cancer To Host Powerful Live Virtual Oncology Massage & Aesthetics Training Conference

Photo: Shutterstock

Wellness for Cancer (WFC), a cancer advocate charity, has partnered with a variety of regional spa associations to provide free accredited oncology massage and aesthetics training to member spas Oct. 4 to 5 during the Virtual Oncology Massage & Aesthetics Training Conference. The virtual event will enable therapists to learn from experts in the field on the main stage, participate in dedicated learning sessions, and network with other attendees and partners. 

This year’s theme is “A Personalized Wellness Approach” and embraces topics for massage therapists and estheticians both in the spa and private practice settings. Brent Bauer, M.D., director of integrative medicine at Mayo Clinic, will keynote on “Wellness: From Prevention to Living With and Well Beyond Cancer.” 

“WFC and our medical faculty look forward to an engaging conference,” says Julie Bach, founder of WFC. “What is most important to me is that we are making it easy and affordable for the industry to move forward. I am grateful for the opportunity to gift 700 spas the opportunity to better support their clients.” 

Leaders from participating spa associations are enthusiastic about the event and its impact on their members.

  • “Community health is the collective wellbeing for our community members by encouraging health programs that improve access to sustain health care services,” says Ilana Moses of the Florida Spa & Wellness Association. “As we unite to address a complex social challenge, we embrace the well choice of being more inclusive. We support this initiative as it allows for our spa members to step forward for the wellbeing of their guests and our community.” 
  • “This initiative enables the association’s members to unite and inspire each other so that we can make a more meaningful contribution as a collective to help people live better lives,” says Mia Mackman of the Arizona Spa and Wellness Association 
  • “In December, our association will host regional hands-on training for those spas wanting more time with WFC trainers,” says Holleigh Alexander-Ramsey of the Rocky Mountain Spa Association. “We aim to have 100 percent of our member spas oncology-trained; this partnership will enable us to accomplish that.” 

The virtual conference is made possible through the support of underwriting sponsors Biologique Recherche, Comfort Zone, LEMI, Phytomer, and mission partners Arizona Spa Association, Florida Spa Association, Mala and Mantra, and Rocky Mountain Spa Association. 

Click here for more information or to register as a non-member.

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.