New!

| Most Popular Article Of The Week:

The Wellness Questionnaire With Tammy Demos, CEO and Founder of KLEOS+KLEA

Get to know this longtime skincare pro and her approach to wellness.
Julie Keller Callaghan

Share

Tammy Demos draws wisdom from more than two decades in the skincare industry, her years as a nutrition and fitness coach, and her pre-med degree from Creighton University. She co-founded Cosmedix in 1999 and Osmosis Beauty in 2007, pioneering clean skincare before it was mainstream. Most recently, Demos has been focused on topical skin nutrition: potent, ethical, and intuitive formulas that optimize skin healing. She does that through KLEOS+KLEA, redefining clean beauty by eliminating synthetics altogether. This line has been key in helping her address her own melasma, rosacea, and early signs of aging, and now supports others in their journey toward truly nourished, balanced skin.

What does wellness mean to you?

For me, wellness starts with wonder. Each morning, I meditate to find clarity about what truly matters that day. Then I move, keeping my joints open and my body strong. I approach my work with gratitude, always remembering it’s a gift to do what I do. And I prioritize connection, making time for my family and the people I love as often as I can.

What are your favorite things to do to maintain your personal wellbeing?

A lot of what I mentioned flows into this: meditation is non-negotiable for me, and I make sure to move my body daily, whether that’s yoga, walking, or strength training. Beyond that, I love spending unstructured time with my family—those moments where we’re just together without an agenda. I also find that doing work I believe in is actually a huge part of my wellbeing; when I’m engaged in meaningful work, it energizes rather than depletes me. And I’m intentional about protecting time for rest, knowing that stepping back to recharge is just as important as staying active.

Is there a specific fitness activity that you love and why?

I love powerlifting right now. I hurt my knee skiing and playing tennis, so now I focus on flexibility through yoga and strength with heavy weights. I like to listen to my body and alter my activities every couple of years so that I don’t get in a rut and stop enjoying how I care for myself.

06 IG KK Tammy Portrait IG 5

What is your favorite healthy food, and do you have a favorite way of preparing it?

I’m a carnivore, so I add loads of vegetables to every meat dish I prepare. My favorite must be Greek chicken with sweet potatoes, drenched in olive oil, lemon, salt, and oregano. And if you’re ever unsure how much lemon to use, more is always the best answer. I love experimenting, but those flavors are my foundation.

What is your favorite healthy beverage (alcoholic or non-alcoholic), and do you have any insider tips for preparing it?

I recently added a sparkling water dispenser to my kitchen, and any drink tastes better with sparkling water. Even tequila.

What is your greatest wellness achievement?

I am active and have many. Biking Stelvio Pass, a tennis match I had two years ago where I was in the zone, and hiking La Soufrière on St. Vincent with a torn-up knee.

What person in wellness do you most admire and why?

I tend to admire the underdog in wellness, the people doing the work quietly, consistently, without hype. They inspire me.

What is the best piece of wellness advice you have ever received and from whom?

I can’t give anyone credit, but I’m sure many people built this model for me over the past three decades: Treat your wellness practices as sacred. This is the time you spend healing, supporting, pushing, and sculpting the person who matters most—yourself. When you honor that with real commitment, everything else in your life benefits from the strength you’ve built.

What do you think is the most exciting wellness innovation you have recently discovered?

I own a lot of devices. Having been an owner of a company that infuses medicinal frequencies into water that people drink, I can get pretty wild with the devices I add to my arsenal. I have a bio-energetic device that diagnoses and shoots frequencies into any tissue in my body, a shockwave device, a beautiful tennis wall that I roll out every summer, and best of all, a meditation stool I prop in the middle of my garden for days when I need to connect with plants and get super grounded.

What is your idea of balanced healthy happiness?

I often get lost in my happy feelings and have to reel myself in, but if I’m looking for “balanced healthy happiness,” that means I’m in a constant state of gratitude. There’s nothing more healing than the chemicals a constant state of gratitude creates in the body.

What do you think is the most overused word or words in wellness?

“Natural.” My understanding of what’s truly natural seems different from how most people use the word. Maybe it’s because I have a love affair with nature itself. I see “natural” slapped on products and practices that have nothing to do with the rhythms, wisdom, or simplicity of the natural world. Real natural means aligning with nature and asking, “What would Mother Nature do right now?”

Do you have a secret health or wellness tip you would like to share?

Smile while you’re breathing. It feels so good.

What is your favorite place for a healthy vacation or escape?

Anywhere outside, but one place where I’d love to go would be the Bhutan Druk Path Trek. (I live at 8,000 feet in altitude, so I think I can do that one.)

What is your favorite self-care routine?

I wake up around 3:30 a.m., get a cozy blanket, and sit on my PEMF mat while Dr. Joe Dispenza guides me into a meditation for 30 to 60 minutes. I drink a vitamin shot from Drucker Labs, then do 10 minutes of guided yoga from the Down Dog app. I wash my face with KLEOS+KLEA products and hit the gym for an hour at Karve Fitness Studio in Colorado.

What is your go-to for de-stressing?

Withdrawing from my life with a five-minute breath and meditation routine, or I take a walk outside.  

What aspect of your wellbeing do you struggle with the most, or would most like to improve?

I’m really trying to withdraw from my life several times a day. I work long hours, so I have to force myself to take a walk in the middle of the day or listen to one of my playlists.  I want to take things less seriously. 

What wellness-related books or authors do you recommend, and why?

Vibrational Medicine: The #1 Handbook of Subtle-Energy Therapies by Richard Gerber, M.D., because it teaches you about the body from a holistic point of view. A Course in Miracles, because it trains our brain to detach from what isn’t real and temporary. Autobiography of a Yogi by Paramahansa Yogananda, because it’s a fantastic story about an amazing man and opens the mind to what is possible.

How do you celebrate small victories?

I call all four of my grown children. They are always in my corner.

What brings you joy?

Love, nature, laughter.

About The Author
julieKeller_author-1

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures, ForbesTraveler.com, E! Online, Gayot.com, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.