Although fitness clubs have been hit especially hard by the pandemic, many people belonging to a gym, club, or studio are anxious to get back to their in-person workouts. Those New Yorkers and frequent visitors looking for a bit more than just a workout will find just that thanks to the debut of Club27, an exclusive health and wellness membership club at Four Seasons Hotel New York Downtown. Membership, starting at $9,500 for an individual for 12-months, provides access to the Wellness Floor, which features a 75-foot indoor heated lap pool, a state-of-the-art fitness center with cardio equipment, a Peloton bike, free weights, a eucalyptus steam room, an infrared sauna, a sun deck, and a locker room with shower facilities. Members also enjoy the following advantages:
- Daily wellness elixir
- Quarterly complimentary 60-minute spa treatment of their choosing
- Access to private or group yoga, boxing, meditation, aqua-fit and personal training
- Seven guest passes each year
- Access to personal Beauty and Wellness Concierge
- Complimentary high-speed WiFi
- Access to savings on hotel rates and VIP reservations
- Advance access to seasonal offers and wellness events and promotions
- Special rates on spa services including 20 percent savings
As fitness enthusiasts return to the gym, many will be looking for an upgraded wellness experience. In a survey earlier this year by online broker TD Ameritrade, 59 percent of Americans said they don’t plan on renewing their gym memberships once the pandemic is over. With many finding more affordable options, concerned about safety, or investing in home workout alternatives such as Peloton or Mirror, health clubs are tasked with finding new incentives to encourage membership. “We really wanted to create an exclusive yet inclusive experience for our members that incorporates health and wellness into an overall lifestyle,” says senior spa director Tara Cruz. “There was a lot of thought put into this offering to encompass an all-around wellness program for each member. Through offering access to the amenities on our Wellness Floor, paired with luxurious five-star services, the result is a truly customized experience on your own terms.”
