At the annual New York Press Event held at JPMorganChase, the Global Wellness Summit (GWS) unveiled its much-anticipated Annual Wellness Trends Report, while Global Wellness Institute (GWI) researchers presented groundbreaking wellness research that’s shaping the future of health and wellbeing. The event highlighted some of the transformative wellness trends that are reshaping industries and shifting the way we think about self-care, community, and longevity. Below are the top trends to watch in 2025:
- Analog Wellness: With the online world awash with disinformation and divisive algorithms, people are turning back to simpler times. This is a pivotal year for “logging off” as individuals seek retro experiences involving vinyl records, old-school cameras, dumb phones, paper books, and tactile arts and crafts. There is a shift to rediscover the joy of offline living.
- Sauna Reimagined: The age-old tradition of sauna use is undergoing a vibrant renaissance. Immersive art installations in Tokyo, floating saunas in Australia, and urban saunas in New York City are attracting a younger, hipper crowd. This reimagined wellness experience is all about relaxation, community, and connection.
- The Supplement Paradox: With the U.S. supplement market valued at $45 billion in 2023, wellness supplements are evolving into tools for optimizing lifestyle and enhancing cellular longevity. From hyper-personalized wellness plans to cutting-edge products, the supplement space is booming despite an ongoing credibility crisis and inconsistent oversight fueling confusion.
- Teen Wellness: Teen wellness continues to gain traction, driven by platforms like TikTok and beauty giants like Sephora catering to younger consumers. This generation’s focus on self-care and beauty is only expected to grow.
- Watershed Wellness: With water scarcity on the rise due to climate change, the wellness industry must address its excessive water usage. By 2050, nearly 70 percent of the world’s population will live in urban areas. Now is the time for the wellness community to innovate and enact water-saving strategies to conserve water and create sustainable wellness solutions.
- Augmented Biology: The frontier of health optimization is in wearable tech and brain-computer interfaces. From assistive trousers that boost muscle strength to Neuralink’s groundbreaking brain implants, human potential is being unlocked with technology that aids physical and cognitive capabilities.
- Longevity Redefines Work: As the workforce ages, wellness opportunities are arising to support the 65-plus demographic. Businesses and governments must invest in age-inclusive strategies, wellness initiatives, and policies to foster productivity and intergenerational collaboration in an aging labor market.
- Wellness Tackles Addiction: Wellness is entering the harm-reduction space with innovative products and treatments. From nicotine-free devices like FUM to the potential of breakthrough mental health treatments like the Stellate Ganglion Block (SGB), the wellness industry is helping people regain balance and agency in treating their addictions.
- Wellness on the Line: Cruise and rail journeys are embracing holistic wellness programs, creating innovative itineraries that allow travelers to unwind and rejuvenate in transit. This shift signifies the growing importance of wellness experiences beyond traditional retreats.
- The Middle East’s Wellness Ambitions: The Middle East is rapidly emerging as a global wellness leader. Blending cultural heritage with cutting-edge innovation, the region is embracing wellness through desert retreats and high-tech wellness centers, fueled by national strategies focused on sustainability and wellbeing.
These emerging trends are not just shaping wellness but are driving innovation across industries. The future of wellness is here, and it’s evolving in bold, exciting ways. To purchase a copy of the full report, please click here.