Zion Market Research reports the sexual wellness market was worth approximately $57.50 billion in 2022 and is estimated to grow to around $110 billion by 2030. Pietro Simone, a leader in cutting-edge skincare solutions, is empowering his clients to embrace their sexuality and confidence with a new Intimate Beauty Menu, highlighting exponential growth within the personal health category.
The Fierce Intimate Cream, from Pietro Simone Skincare, combines bio-technological hydrating molecules and age-management compounds to treat the intimate area, restoring moisture, calming skin, and conditioning the skin’s microbiome. Featuring a blend of active ingredients, the cream inspired the development of the Intimate Beauty Menu, which recently debuted exclusively at the House of Pietro Simone (New York City). The collection of treatments, which extend beyond traditional skincare facials, is the culmination of more than five years of formulation.
In creating the menu, Simone drew on his own story of adversity, navigating through insecurities planted by childhood trauma. “Overcoming challenges left me with deep-seated insecurities about my body, a struggle many silently endure,” he says. “The experience ignited a fierce determination to seek solutions that not only enhance physical beauty but also nurture inner confidence.”
Ranging in price from $295 to $8,000, the five treatments each require a prior consultation. With offerings for both men and women, the menu features the following services:
Rejuvenating V-Lift ($1,200, 90 minutes)
This comprehensive, non-invasive procedure is designed specifically to firm, tone, and enhance the internal and external vaginal and vulvar tissues. Starting with the internal vaginal tissues, two advanced technologies, Co-Polar and Core, gently heat the area to stimulate collagen and elastin and increase natural vaginal lubrification. The treatment is designed to improve elasticity, clarify skin, and brighten discolorations.
V-VR Internal Rejuvenating Tightening ($450, 45 minutes)
This non-invasive procedure is designed specifically to firm, tone, and enhance the internal vaginal tissue. Co-Polar and Core deliver RF energy to the area, with the intent of increasing vaginal elasticity of the connective tissue by stimulating collagen and elastin and increasing vaginal natural lubrification.
Rejuvenating P-Silk Smooth Treatment ($295, 45 minutes)
This treatment focuses on the aesthetic improvement of the penile area. Employing non-invasive, advanced techniques, the treatment is intended to enhance skin texture, tone, and discoloration.
Intimate Brightening Therapy ($395, 45 minutes)
This advanced procedure is specially formulated to safely and effectively lighten and even out the skintone in intimate areas. Utilizing a blend of natural and clinically proven ingredients, it targets hyperpigmentation and discoloration.
Intimate Exosomes Infusion ($1,125 – $3,000 | $8,000 for product, 75 minutes)
This advanced therapy utilizes exosome micro-vesicle technology to revitalize and regenerate skin in intimate areas. It’s designed to improve skin quality, enhance elasticity, and promote cellular renewal.
With the launch, Simone is certainly in good company, as many brands are introducing intimate wellness products. Say la V is a new clean, intimate skincare brand combining natural ingredients and bacteria-balancing prebiotics. Organic Olivia also recently launched Flora-V, a superfruit-packed probiotic for both the vaginal and urinary tract. Designed to support a healthy vaginal microbiome, the supplement is formulated to defend against unwanted bacteria and yeast and encourage normal pH and odor.
