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Remote Work and Flexibility Are More Important Than Ever in Retaining Talent

The ability to work remotely now outranks company reputation, a good relationship with management, and other key factors.
Photo: Shutterstock

There’s a constant in every job market: highly skilled workers in the creative, marketing, and technology space are always in demand and always difficult to replace. As such, it’s in an employer’s best interest to prioritize talent retention in any economic environment. That’s a core takeaway from a newly released report from 24 Seven, a specialized digital marketing and creative recruitment agency.

24 Seven’s 2022 Talent Retention Report features findings from a survey of more than 3,300 professionals in the marketing, creative, technology, fashion, retail, and beauty sectors about what keeps employees happy in their jobs and what leads them to leave.

While attractive compensation and benefits packages are consistently ranked as top retention drivers, this latest research shows that there are also other major factors at play today. Greater overall flexibility, particularly when it comes to remote work options, are now considered must-haves by many people. Ninety-two percent of employees surveyed said they want more control over when and where they work; 80 percent said they are more likely to look for another job if their current employer starts requiring them to work on-site most of the time.

Additional key findings from the 2022 Talent Retention Report include:

  • A majority (58 percent) of those surveyed are actively seeking a new job or passively looking.
  • 83 percent of employees surveyed believe they are in the driver’s seat in the current hiring market.
  • 67 percent said they are considering leaving their jobs in the next year to become a freelancer.
  • 93 percent of survey respondents who’ve been in a job less than six months report they’ve already considered leaving for another opportunity.
  • 86 percent of those who make or influence hiring decisions said they are finding it challenging to fill open roles.

“Parts of the larger economy may be moving into a stretch of greater uncertainty, but the job market is still hot, and professionals with specialized digital marketing, creative, and tech skills are in strong demand and could be flight risks,” says 24 Seven’s CEO Anthony Donnarumma. “In addition to benchmarking compensation and benefits packages, it’s critical for companies to continually enhance programs that support employee work-life balance. Our 2022 Talent Retention Report spotlights the strategies necessary for employers to not only retain top talent but also keep them from looking in the first place.”

About The Author
julieKeller_author-1

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures, ForbesTraveler.com, E! Online, Gayot.com, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.