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TARA Spa Therapy has introduced the next evolution of its legacy brand, TARA, with an updated design. Inspiring holistic wellbeing since its inception 25 years ago, TARA provides spa professionals and consumers alike with a collection of organic and eco-conscious treatment and personal care products to support immune system resilience and vital wellbeing.

According to founder and president Tara Grodjesk, the updated eco-luxury design elevates the TARA brand, while staying true to its core values of uncompromising purity, eco-conscious integrity, and therapeutic effectiveness. “The stunning, new ‘TARA Reimagined’ packaging design will open new doors to the TARA experience, as well as strengthen TARA’s long-standing partnerships with many renowned five-star spas, hotels, and resort properties,” says Jim Chenevey, CEO of Earthlite, parent company of TARA Spa Therapy.

TARA offers a solutions-oriented approach by featuring holistically formulated wellness collections. These include: CALM for stress relief; REST for sleep and deep relaxation; RENEW for restoring depleted energy; BALANCE for centering and grounding; LOVE for nourishing and nurturing; RECOVER for soothing muscles and joints; DETOX for cleansing and purifying; and IMMUNE BOOST for supporting immune resilience. The full breadth of the refreshed TARA Wellness Lifestyle brand can be found across seven Spa Therapy Collections: Aroma Wellness, Bath Therapy, CBD, Skin Therapy, Herbal-Ease Pillows and Packs, Sun Restore and TARA’s renowned Ayurvedic Rituals.

“Now, more than ever before, maintaining and sustaining vital wellbeing is essential. Wellness lifestyle programs and self-care rituals must be at the core of our daily practice. And TARA Spa Therapy guides users on this path,” says Grodjesk. “Our deeply rooted TARA Spa Therapy mission, ‘to inspire, empower and cultivate the integrity of wellbeing’ has never been more appropriate. Especially in today’s challenging times, our TARA products are the vehicle for our vital mission and message, which is more timely than ever before.”

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.