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Florida Spa Association Forms Strategic Alliances

Photo: Andrea Piacquadio for Pexels

The Florida Spa Association (FSA), recently announced alliances with the Florida State Massage Therapy Association (FSMTA) and the Club Spa Fitness Association (CSFA.)

The FSMTA strategic alliance supports spa leaders and massage therapists within the Florida spa community. The agenda includes new regulatory compliance for Covid-19 measures and Florida Human Trafficking, which establishes new professional obligations, such as newly required signage and CEs for massage therapy that must be completed by January 1, 2021. To support this initiative, FSMTA board member Ian McIntosh sits on the FSA regulatory committee. “We quickly rallied around a statewide effort to get the word out about human trafficking CE and Designated Establishment Manager (DEM) requirements to our respective memberships.” says FSA founder Ilana Moses. “Together, we are much more effective at providing vital information for our industry concerning breaking state guidelines and regulations, as well as offering exciting education opportunities for our providers.”

CSFA is the national association for fitness, spa, and wellness professionals in the private club industry. FSA and CSFA are uniquely poised to collaborate on education, resources, and events through the shared commitment to supporting wellness initiatives in the state of Florida. Katherine Lord, MSW, managing director for CSFA and sister association CMAA, is passionate about integrating a holistic, wellness-driven perspective into CSFA’s initiatives and supporting the spa industry workforce. “We look to forward to working with Ilana and the FSA leadership to deliver critical educational and professional materials to both CSFA and FSA members,” says Lord.

“For the past 12 years, I have been exclusively invested in supporting the spas in Florida with the intention to create a community that provides value and unity,” says Moses. “FSA is founded on authenticity and transparency. Delivering what we promise has made us a trusted resource for Florida spas and brands.”

About The Author

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures,, E! Online,, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.