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Velvaere Wellness Community Breaks Ground in Park City

Mountainside Residential Community to Usher in a New Era of Wellbeing in Park City, Utah.
Julie Keller Callaghan

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Velvære, a thoughtfully envisioned wellness community from Magleby Development located adjacent to Park City’s iconic Deer Valley Resort, has broken ground. Dedicated to providing residents and club members a holistic wellbeing and adventure-centric lifestyle, Velvære embraces nature and intentional living. It will also offer best-in-class amenity facilities with forward-thinking technology and carefully curated transformative experiences aimed at providing residents and members proven health benefits, peak personal performance, and authentically balanced lives.

The 60-acre community with 115 planned residences will feature direct ski-in, ski-out access and year-round mountain adventure and recreation through an onsite ski-lift, extensive ski terrain, discovery-focused outdoor spaces, an integrative wellness center, and family adventure center all woven around 115 private residences.

“Our vision is to create a community where health, wellbeing, and a better future is at the forefront of every amenity, experience, and residence,” says Chad Magleby, CEO of Magleby Development. “Our goal is to truly revolutionize what it means to be ‘well’ and inspire wellness-based communities of all kinds not just in Utah, but around the world.”

Homeowners at Velvære will have a wellbeing membership, granting access to all the club offerings. In addition, a limited number of wellness club memberships will be available for purchase to non-homeowners, granting exclusive access to the following amenities:

  • Wellness Center: The 20,000-square-foot state-of-the-art Wellness Center will feature industry-leading technology and one-of-a-kind, transformative hyper-wellness experiences. Residents will have access to wellbeing amenities including cryotherapy; a hyperbaric chamber/pod; LightStem LED; floatation pool; nutrition programs for microbiome and biohacking; lymph drainage; IV therapy, thermal and contrast bathing; fitness training, yoga, meditation, sound baths, integrative medicine, cognitive health, and more. Nature-oriented pools with secluded spaces and an innovative fitness training center will provide areas for movement and relaxation, while culinary options and a recovery center will provide areas for nourishment and revitalization.
  • Adventure Center: The 15,000-square-foot Adventure Center will provide the perfect jumping-off point for outdoor recreation, from skiing and hiking to other wilderness activities, serving as the ultimate basecamp. Here, residents will have access to an expansive après ski beach; full-service restaurant and rooftop bar; gear storage; grab-n-go market; games and activities; plus a family-friendly outdoor pool and hot tub.
  • Ski-Lift + Ski-In, Ski-Out Access: Residents will access Deer Valley Resort through a ski-lift located directly within the community, less than 200 feet from the Adventure Center. This access includes 4,300 acres of new ski terrain with bowls, glades, chutes, and groomers and over 50 miles of hiking and mountain biking trails.
  • Additional Amenities: Additional amenities include locally grown groceries with delivery services, wellness education classes and retreats, and nutrition consulting, along with a fully managed maintenance-free homeowner experience including all landscaping, exterior upkeep, and snow removal.

The 115 residences all featuring environmentally forward design and amenities steeped in wellbeing, will consist of:

  • 12 cabins (2,000 – 2,100 square feet, 3 bedrooms, 3.5 bathrooms) – homes projected to start at $4M.
  • 68 residences (2,600 – 4,600 square feet, 4-5 bedrooms) – paired homes projected to start at $5M.
  • 35 custom curated estates (6,000 – 8,500 square feet, lots from 0.29 – 3.3 acres and 5-plus bedrooms) – homes projected to start at $12M.

To ensure an immersive wellbeing experience, Velvære has enrolled with the International WELL Building Institute to pursue the WELL Certification under the WELL Building Standard, a performance-based, third-party verified rating system focused on measuring, certifying, and monitoring design and operation features of the built environment that impact human health and wellbeing to prevent chronic diseases by improving air, water, and lighting qualities; nutrition; fitness; mood; and sleep patterns of its occupants. Other innovative partners include Delos, a leader in science-backed solutions for healthier indoor spaces. Delos uses an evidence-based approach to identify and vet best-in-class wellness solutions such as advanced air purification, water filtration, circadian lighting, and enhanced sleep solutions, helping transform the entire experience of a healthier home.

Each residence will include customized in-home sanctuary spaces that bring the wellbeing experience fully into the home. Sanctuary options will include light therapy, plunge pools, saunas, steam rooms, and more. The first residences are slated for completion by early 2024.

About The Author
julieKeller_author-1

Julie is the co-founder of Well Defined and a longtime influencer and advocate in the wellness world. Along with her work at Well Defined, she is an executive recruiter and marketing specialist for Hutchinson Consulting. She is also a consultant and content strategist for numerous wellness brands. She is the former editor-in-chief and publisher of American Spa and was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category and a 2018 winner of ISPA’s Innovate Award. She is also a seasoned journalist, specializing in spa, travel, health, fitness, wellness, sustainability, and beauty. She has been published in Departures, ForbesTraveler.com, E! Online, Gayot.com, Insider’s Guide to Spas, Luxury Travel Advisor, Marin Magazine, Ocean Home, Smart Meetings, Spa Asia, and Travel Agent.