Westin Hotels & Resorts has joined forces with Hyperice, an expert in recovery technology, to debut bespoke Hypervolt recovery stations in the 24-hour WestinWORKOUT fitness studios at select Westin hotels across the U.S.—San Francisco; Napa, CA; New York City; Washington, D.C.; Chicago; and more—beginning July 1. This exclusive hotel offering features a complimentary, state-of-the-art recovery system using Hypervolt percussion devices to help guests warm up or recover after a workout, long flight, or meeting, and to massage away stress and tension.
The Hypervolt is a handheld massage device that delivers targeted pulses of pressure to care for muscles, accelerate warmup and recovery, and help maintain flexibility and range of motion. Westin guests can also download the Hyperice app to tap into guided warmup, recovery, and body-maintenance routines, and follow along with sessions led by top athletes, trainers, and wellness professionals.
“The Hypervolt is engineered to the standards of the world’s best athletes, found in the training centers and sidelines of major professional sports leagues and relied on by elite trainers around the globe,” says Jim Huether, CEO of Hyperice. “We’re excited to now bring this premium wellness experience to Westin hotels through a new one-of-a-kind partnership, designed to help guests feel their best, recover and travel well.”
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This partnership coincides with the release of a new global study conducted by Westin that shows the impact of running and recovery during the pandemic as a means for self-care.
“The pandemic was a wake-up call around the importance of taking care of the mind, body, and soul. In fact, more than half of the global adults (52 percent) surveyed said they are putting more emphasis on self-care now compared to before the pandemic, and more than a third of runners (39 percent) believe run recovery is as important for mental health as it is for physical health,” says Jason Nuell, senior vice president of premium brands for Marriott International. “When it comes to feeling your best, we know that the way you move is just as important as the way you recover. With this in mind, we partnered with Hyperice to help travelers accelerate their recovery and optimize their wellbeing in a holistic way.”
In the past year, there has been a resurgence of interest in running. Since the onset of the pandemic, 47 percent of those who have run during the pandemic said they went running or jogging more than they did previously, and more than half of these respondents (51 percent) said that running or jogging helped with their mental wellbeing during the pandemic.
What has also emerged from the pandemic is a new interest in recovery and self-care. Increasingly, people are discovering and prioritizing recovery and self-care—from stretching, meditating, eating healthy, and sleep—as an essential step in their integrative wellness regimens.
The study found that:
- More than a third (36 percent) of total respondents said that the pandemic has made them realize the importance of mental health and wellbeing
- Nearly two-thirds of respondents (65 percent) plan to continue to focus on self-care post-pandemic
- 22 percent of runners have seen a positive impact on their running capability since incorporating recovery into their routines, and nearly one fourth of total respondents (24 percent) said they want to continue to focus on rest and recovery after exercising once the pandemic has passed
- Nearly one fifth of runners (18 percent) said they would make more time for recovery after running if they had the right tools
- More than two-thirds (72 percent) of total respondents believe a good night’s sleep is important for physical and mental wellbeing
Furthermore, as life and travel resume, 15 percent of respondents are planning to maintain their fitness and wellness regimens when on the road again.
